Gene Expression

Princeton Univeristy Press blog

Princeon University Press now has a weblog. It looks like a good idea in terms of getting publicity for authors of academic books (and ideally, you get some value-add in terms of insight and experience). I wonder if Andrew Gelman’s editor has tried to figure out how many extra copies of d State, Blue State, Rich State, Poor State were pushed because of he blogospheric publicity? Of course his sort of publicity will start to be less powerful once most academics start to publicize their work ahead of publication via web communication channels.

Comments

  1. #1 Joshua Zelinsky
    October 29, 2008

    I find it surprising that it took Princeton University Press this long to do so. Oxford University Press has had a blog since July of 2005 and they’ve done a very good job at using it to promote authors’ books.

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