How to make your potential customers like you.

Posted by Greg Laden on March 8, 2009
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Do you see an ad floating over this blog post (or any other posts on this blog)?

If you do, and you like having this ad obscure what you are trying to see, let the marketing division of the company who’s ad it is know.

Send your emails here.

Or maybe you don’t like it. You could let them know that too.

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Comments

  1. #1 Dan J
    March 8, 2009

    Well, I don’t see the ad, but I understand the frustration. I have AdBlock Plus on Firefox, but it is set not to block ads on sites that I like (ScienceBlogs is one of these) because they get their revenue from those ads, and I’d hate for these sites to disappear for lack of funding. However, I also use NoScript, another Firefox plugin. It allows the user to selectively block JavaScript execution. One source of scripts that I always block, regardless of the site, is doubleclick.net. I generally find their ads annoying to the nth degree.

  2. #2 DuWayne
    March 9, 2009

    Your blog has ads?

    Thanks Dan, for making me feel all guilty. I keep meaning to adjust my adblocker, but I am easily distracted and it’s not high on my priorities list.

  3. #3 D. C. Sessions
    March 9, 2009

    One source of scripts that I always block, regardless of the site, is doubleclick.net.

    Chalk up another one for Linux. My machines use a local DNS server (caching is so convenient.) There are, however, a few domains that have earned the distinction of acquiring a local zone, and doubleclick is one of them.

  4. #4 kevin
    March 9, 2009

    One of the big honking annoying floating ads on SB is what finally pushed me to putting ad blocker in all my firefoxes, just last week.

    -kevin

  5. #5 BruceH
    March 9, 2009

    If I might ask, D.C., how do you manage your dns settings?

  6. #6 D. C. Sessions
    March 9, 2009

    If I might ask, D.C., how do you manage your dns settings?

    Badly.

    Seriously, I have some ancient zone files that a friend set up years ago, and all I end up doing is making substitutions. Some of these days I really should learn to run a nameserver properly, but you know how that works.

  7. #7 Notagod
    March 9, 2009

    From the ad company http://www.dynamiclogic.com/na/ :

    Research Trends Suggest Web Users Are Growing
    More Accepting of Over-Content Ads

    As part of the AdReaction 5 Study on consumer perceptions of specific forms of advertising, Dynamic Logic research shows that consumers continue to feel that the “appropriate” number of ads that appear over the content of the Web pages they are browsing is two per hour. This number is consistent with the results for the same question asked in the previous AdReaction 3 & AdReaction 4 surveys, conducted in 2003 and 2005, respectively.

    I fully support your intent Greg but, sending email to the marketing department of a marketing company?

    Here’s their list of advertisers:
    American Express
    Buena Vista Pictures
    Cadbury Schweppes
    Coca-Cola
    Conagra
    Continental
    Coors
    Dell
    EA
    eBay
    ESPN
    Gap
    General Mills
    Georgia-Pacific
    GlaxoSmithKline
    GM
    Google
    Hewlett-Packard
    IBM
    Intercontinental Hotels Group
    Johnson & Johnson
    Kraft Foods
    Microsoft
    Molson
    NBC
    Nestlé Purina
    Paramount Pictures
    Pepsi
    Philips
    Procter & Gamble
    Progressive
    Samsung
    Sara Lee
    SC Johnson
    TD Ameritrade
    Unilever
    Wal-Mart

    There certainly are several companies there that I can buy less product from. Note to corporations: Beware of who you hire to advertise for you

  8. #8 Ped Ant
    March 9, 2009

    Oh, Greg. It’s ‘the company whose ad it is’, not ‘the company who’s ad it is’.

    I thought you went to Harvard?

  9. #9 Wayne Conrad
    March 9, 2009

    Another Ad Block Plus user here. Third-party pollution of content (not just floating ads, but linking) is what caused me to install it in the first place. I don’t mind seeing fewer lurid ads as an added benefit. And now and then some site wants to play some music (yes, there are still some web designers who think that’s “cool”), or obscure the content with a horrible background image; Ad Blocker makes it a snap to permanently block any content on a page I don’t like while letting the rest through.

  10. #10 Greg Laden
    March 9, 2009

    I thought you went to Harvard? I did. I have a masters degree and a double PhD. None of this in English, tho.