This is the opening paragraph which gets you very interested in the topic.
This is the part where I make you want to do something to find out more, or to help with the disaster. And, just as you really really want to click on something (the obvious next thing to do on the internet) this is the part where I say:
The previous post was an experiment. Click above to see what it is all about.
Seriously. This is important. Just go click there. Thanks.
Oh, and take this post and/or the one you click through to and tweet it and post it on your facebook page and so on and so forth. This is an experiment in how to save the world, so you gotta do it.