How ironic is an advertizing partnership between the worlds largest toy company and Shell, a fossil fuel corporation, whose profits depend on destroying the very future of those toy buying children? Amelia Urry at Grist writes about this nonsensical arrangement which has been in place since the 1960's and has grabbed the attention of Greenpeace, which is hoping to bring an end to the lunacy.
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http://vimeo.com/100195272
HERE IS THE "EVERYTHING IS NOT AWESOME LEGO" VIDEO!
YOUTUBE DELETED IT BUT HERE IS THE LINK http://vimeo.com/100195272
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I wonder where they think the raw plastic material for LEGO comes from? (Bayer AG, as it happens, but Bayer has to get the raw petrochemicals from somewhere. LEGO is made of acrylonitrile butadiene styrene.)