ethics

Tag archives for ethics

Let’s say you want to do a market-related study in which you gain entry to one thousand homes representing sets of people defined by the usual variables of income, ethnicity, urban-suburban lifestyle etc. The first thing you do is to ask a few people, real nice like, if you can go through their stuff and…

No Coke, No Pepsi Either?

In which I suggest a way that Pepsigate could have been different. I think PepsiCo’s research scientists have something to say that I want to listen to. So do the scientists at Coke. And Cargill. The reason I think this is that some of my own research involves diet and nutrition, and I assume that…