Since Flickr is being an ass these days and won’t let me share images with you that they don’t approve of, which includes just about everything I put on my blog and no doubt includes screen shots of ads that I am using to illustrate my points, you’ll just have to accept that I am not misleading you if you can’t see the offending ads themselves.
Basically, if you take a peek at the ads in the top and right sidebar of this blog, you’ll notice that Seed Media has revised their advertising policies recently. One of the results of that revision has been to run Google ads on both these blog locations. For the uninformed (like me), this doesn’t sound so bad, but I can’t help but notice that Google Ads include sexist — and now racist — ads that are just generally tacky overall, ads such as the Russian Brides ads that I mentioned recently.
I complained to the SB overlords, as did several of my colleagues, and the Russian Brides disappeared .. only to be replaced by ads for “Asian Girls for love and marriage”. This leads me to ask; what is the difference between Russian Brides and Asian Brides? Semantics? Eye shape? Because it seems to me that these women all speak the same language — the language of desperation.
I really hope that Seed Media Group and Google Ads can get this worked out, because I don’t think I am the only person in the world who finds this offensive — and the Russian Brides comment thread indicates I am not. I am sure there are thousands of blogs and websites out there that must rely on Google Ads to simply survive, and really don’t want to display such disgusting crap on their sites. Which leads me to ask why Google ads are so scummy? WHy can’t Google try to portray their ads as being something with a little sophistication instead of appealing to testosterone-driven desperados and angry control-freaks? Why doesn’t Google Ads use some of their brilliant anti-spamming ability to remove these sexist, racist and disgustingly exploitative ads before they are approved for addition to their advertising line-up? How difficult is it for Google to add a variety of keywords to their spam detecting software to prevent these sites from exploiting women? Or maybe Google is intentionally aiming for the lowest common denominator — knowing the bigger companies, like Google, feed off the desperation of smaller companies who, in turn, feed off the quiet desperation of exploited and disenfranchised individuals?