tags: ethics, journalistic ethics, PepsiCo Food Frontiers blog, advertorial, ScienceBlogs, Seed Media Group, Adam Bly
I am greatly saddened to be able to tell you finally that my friend and colleague — no, former colleague — Bora Zivkovic, is leaving ScienceBlogs for good. I suspected and then knew for the past week and a half that this was coming, but I’d be lying if I didn’t say that I am deeply, deeply upset. So upset that I am really not able to talk about it. But in short, Bora is like a brother to me and since I’ve no family to speak of (until a few short months ago, when my real-life brother contacted me), Bora was the closest person to a brother I’ve ever had. I am sure you will want to continue reading his blog, so be sure to change your blogroll to include Bora’s independent site at wordpress.
