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Guilty Planet

Seeking reason amidst the irrational madness of destroying one's only home.

The Guilty Planet Blog

Jacquet_Berlin.jpgJennifer Jacquet is a postdoctoral research fellow working with Dr. Daniel Pauly and the Sea Around Us Project at the UBC Fisheries Centre. As a kid, she read 50 Simple Things Kids Can Do to Save the Earth and would come to discover that while those 50 things were indeed simple, saving the Earth was not.

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August 14, 2009: Dan Ax at Avukado Productions makes the following short video for Guilty Planet:

July 30, 2009: Successfully defended Ph.D. dissertation: Fish as Food in an Age of Globalization at the University of British Columbia.

June 2009: In press at Oryx: "Conserving Wild Fish in a Sea of Market-Based Efforts"

June 2009: Published at Conservation Biology: What Can Conservationists Learn from Investor Behavior?

May 27, 2009: Talk titled "Historical Renaming and Mislabeling of Fish" given the Oceans Past II conference in Vancouver, B.C.

May 24, 2009: Talk at the International Marine Conservation Congress in Washington, D.C.

March 24, 2009: Dave Beck and I showcase our jellyfish burger in Scientific American's photo gallery:

beck_jacquet_jellyburger.jpg


March 24, 2009: Talk at the Student Conference for Conservation Science at Cambridge University, UK.

March 14, 2009: Talk at the Kettle's Yard Problemathon for Cambridge's Science Festival.

March 3, 2009: Talk titled "Guilt v. Shame in Market Based Efforts to Save Our Fish" at the Max Planck Institute in Ploen, Germany.

February 27, 2009: Talk at Fauna & Flora International.

November 2008: A new study In hot soup: sharks captured in Ecuador's waters published in Environmental Sciences.

November 2008:

« Will This Trash Can Reduce Waste? | Main | No New MPAs? Obama: Don't Do Us Like That »

Pumpkin Seeding the Way to Sustainability?

Posted on: October 19, 2009 10:17 PM, by Jennifer L. Jacquet

I have decided to add a new category on greenwashing. It's so prolific, we simply must have some displayed here on Guilty Planet. I am in favor of companies doing the right thing and I imagine that Nature's Path is up there as earth-friendly business models go. But I am worried about the proliferation of messaging without meaning.

pumpkinseeds.jpg

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Comments

1

Sounds like: "The path to hell is paved with good intentions," but I might be wrong.

Posted by: laolaolao | October 19, 2009 11:36 PM

2

Now everything is green, eco and sustainable. Doesn´t matter the real meaning of these words, use these and people will buy. The question I always do is: people know identify greenwashing? You, me, people concerned about it certainly yes, but the rest?

Posted by: Claudia Chow | October 20, 2009 9:06 AM

3

Oh man you stole my idea! I've been looking at that sign for a month now thinking "I've got to photograph that for a laugh!"

Brilliant, love it, glad I'm not the only one that found that so ridiculous.

Posted by: Jeremy | October 21, 2009 12:31 AM

4

Mmmm, tasty pumpkins seeds! And it's good for the environment? I shall buy twice as many.

Posted by: Charles | October 26, 2009 5:23 PM

5

Teşekkürler.Başarılar.

Posted by: Olan | November 18, 2009 10:15 AM

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