Here at Guilty Planet, every day is Earth Day. So on Earth Day, I thought it might be fun to check out a few self-proclaimed eco-friendly products (the Rainforest Action Network also has a take on corporate Earth Day sponsorship).
How about HINT water. I think I’ve seen it sold in Starbucks. Here’s a letter I received from them on World Water Day:
Hi Jennifer – Thought this might make a fun post for World Water Day.
Today, March 22, organizations across the world will spread the importance of safe and clean water for World Water Day. Since 1993, groups have been fighting to clean up the water from India to Africa and beyond.
In honor of this world-wide awareness day, we would love to offer you a giveaway for your readers of a case of HINT Water, the premium essence water with a hint of flavor. The zero calorie, zero sugar, beverage has a hint of flavor, with no sweeteners.
HINT Water has been at the forefront of the childhood obesity movement, and with the recent launch of their “Mom’s Against Sugar Campaign,” HINT is consistently trying to make a difference in the world.
Please let me know if you have any questions –
Looking forward to your thoughts –
In honor of cleaning up water in Africa and India? This is what I wrote in response:
Why didn’t HINT package their water in a GLASS bottle? Moreover, why not drink water from the tap? It’s a sad day when a product such as this is packaged as a solution.
This next email was particularly egregious, especially for someone who works on overfishing:
The Honest Kitchen Reveals Wishes™ Fish Treat for Earth Day
Holistic Pet Food Company Introduces Pure Icelandic Haddock Treat for Cats and Dogs
San Diego, Calif. (April 9th 2010) – The Honest Kitchen, makers of all-natural, human-grade pet products, today announced the launch of a sustainable fish treat, Wishes (Made from Fishes). Wishes are made from 100% Icelandic Haddock – no fillers, grains, or artificial preservatives, and like all Honest Kitchen products, the new treats are 100% human food grade.
Wishes will initially be launched in a 2 oz pouch, and later transitioned to a biodegradable / recycled packaging solution, like all other Honest Kitchen products. A statement on their eco-practices can be found on The Honest Kitchens’ commitment to Sustainability.
Here is my wish. If you are committed to sustainability, you should not sell “human grade” fish to pets. This is beyond…
Finally, over Christmas, the market for green products was so bad, that The Times actually described these glow jars as virtuous, eco-friendly, and perfect for the green insomniac:
This glow is the new green? We have problems.