This just cracked me up this morning:

NEW YORK – Kevin Trudeau, the million-selling author, infomercial star and convicted felon, swears that his new health guide, “More Natural ‘Cures’ Revealed,” is 100 percent true.

Make that 100 percent true “in essence.”`

“My point is I don’t want to be caught in what is true, what isn’t true, what is opinion, what is an idea,” Trudeau, whose self-published “Natural Cures ‘They’ Don’t Want You to Know About,” thrived despite his criminal past and other legal run-ins, said.

“More Natural Cures,” released in May and also self-published, is a sequel to “Natural Cures,” a defense of “Natural Cures” and an advertisement for “Natural Cures,” which advocates that diseases from diabetes to cancer can be treated without drugs or medical procedures. His findings have been widely questioned by consumer groups and medical officials.

In the new book, Trudeau, who has no formal medical training, repeatedly urges readers to buy his previous book, and defends himself against the “continued onslaught and attacks from the government, the media and the worldwide pharmaceutical medical cartels.” In a playful reference to disgraced memoirist James Frey and other fallen writers, Trudeau even includes a disclaimer: “On occasion, names, dates, and events have been changed or made up for fun.”

“This book is considered a work of fiction, yet inspired by a true story. Some truth is sprinkled in to spice things up,” Trudeau writes in his new book. “It contains the opinions, theories, and conclusions of what some people call a ‘raving lunatic, conspiracy theorist,’ snake oil salesman, political activist, consumer advocate, believer in immortality and delusional fraudster.”

Trudeau is kidding, sort of. He says that names, dates and events have indeed been altered, but adds that the medical advice is honest. “The essence of the book is that there are natural cures for disease,” he told the AP.

In “More Natural Cures,” Trudeau endorses vitamin E, daily walks and organic sea salts and warns against deodorants, celibacy and farm-raised fish. He again asserts that the medical industry fears him, likens himself to Erin Brockovich — the activist-whistleblower immortalized in the Julia Roberts movie — and includes quotations from Abraham Lincoln, Robert F. Kennedy and Norman Mailer. He even speculates about an assassination attempt — the wheels of his car, he discovered, were improperly attached and would have loosened at high speed.

True “in essence”? Trudeau doesn’t want to “be caught in what is true, what isn’t true, what is opinion, what is an idea”?

Yes, I can see why he wouldn’t, given all the misinformation and outright quackery he pushed in his last book. To me, his statement is nothing more than a little nudge-nudge, wink-wink that nothing in his book is to be taken seriously.

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  1. #1 anjou
    July 1, 2006

    Another popular altie site where the owners have criminal records:
    Grouppe Kurosawa is an organization named after the great Japanese movie director Akira Kurosawa. Interestingly, the organization was formed in a minimum security US Federal prison camp, where three of the members were serving short sentences. The Kurosawa name was chosen because the Grouppe Kurosawa members believe in the unfashionable concept of “death before dishonor”, a philosophy of life that does not fit in well in our current age of greed, dishonesty and disloyalty. It is ironic, some might think, that an organization dedicated to developing non-profit medical therapies for chronic and acute diseases was formed in a prison. This is the nature of destiny, or GOD’s will. None of us know why we are on this planet, but there is some reason, some purpose for our existence. Had some of us not gone to prison, the same prison and at the same time, Grouppe Kurosawa would not exist, nor would the Kurosawa kocktail™ medical essays ever have been written.

  2. #2 lbbp
    July 1, 2006

    “snake oil salesman”

    Cool, he read my post

    You don’t think anyone else called him that? Nah, couldn’t be.

  3. #3 TheProbe
    July 1, 2006

    Caling Truedeau a snake oil salesman insults snake oil salesmen.

    I saw him on CNBC right after father and son Cherrix were on (talk about dobule headers). The interviewer on CNBC asked Trudeau several excellent questions, especially about abandoning the use of insulin for diabetes. Trudeau did not give him a direct answer. Instead, he went into his conspiracy mantra. The interviewer did not bother to follow-up.

    I propose a pay-per-view of Orac interviewing Trudeau with the proceeds going to pay for more of Orac’s research.

  4. #4 epador
    July 2, 2006

    Pay For View would be more like a WWE Smackdown if you give Trudeau even an inch of control or contact with the producers. He’s a weasel.

    I recommend just putting him in stocks and let us throw essence of outdated remedies at him.

  5. #5 Orac
    July 2, 2006

    Pay For View would be more like a WWE Smackdown if you give Trudeau even an inch of control or contact with the producers. He’s a weasel.

    He’s extremely slimy and slick. It’s almost impossible to pin him down on anything, and those who believe him are unlikely to notice how obvious his tap dancing around the questions would be. Consequently, a skeptical questioning of Trudeau would probably be rather pointless.

  6. #6 TheProbe
    July 2, 2006

    I would love to see him go one-on-one with Barrett.

    Better than WWE.

  7. #7 anonimouse
    July 3, 2006

    Nah, Barrett would get killed. Not because he doesn’t have the truth on his side, but because scammers like Trudeau can play to emotion and throw all all sorts of logical fallacies. All Barrett would have were facts, and facts don’t win debates.

    Kevin Trudeau can publicly state “I am a greedy ex-convict and a liar” and people would still buy his stuff because it’s not associated with big Pharma.

  8. #8 Julia
    July 5, 2006

    I was beyond annoyed when I saw both books for sale at Sam’s Club. (I was there for diapers and shrimp on that trip….)

  9. #9 Prometheus
    July 5, 2006

    Now, let’s not be too hasty when judging Mr. Snake Oil…excuse me, Mr. Trudeau. After all, there is indeed a natural remedy that will permanently cure diabetes, hypertension, coronary artery disease and many, many other ailments.

    It’s called death.

    And it’s exactly what someone with those disorders will get if they follow Mr. Trudeau’s advice – sooner or later, but sooner than they would have gotten it if they followed the advice of a real doctor.

    Kevin Trudeau is in an enviable position, one not enjoyed by doctors or “Big Pharma”: he can’t be sued for the bad outcomes of his “advice”. With his books firmly in the “fiction” category (which does a disservice to fiction writers in general), he can successfully argue that anyone who follows his medical “advice” does so at their own risk (and is a fool, as well!).

    One can only hope that Mr. Trudeau will someday make the mistake of taking himself too seriously and perish from medical malpractice at his own hands.


  10. #10 Healthier Dude
    August 18, 2006

    I bought his first book. Read it. Applied what I read. I Shed 30 lbs. It is what it is folks. Blood, puss, drugs and hormones in cows milk? Its true!

  11. #11 kayla
    August 28, 2006

    I am a lifetime member and cannot even get in or a response to the site anymore…..just a bunch of emails saying they will get back to me….there is no number to call and when I did find one it was no longer in service. I feel like I am being swindled. Oh but when I wanted to be a lifetime member I got a response ever so fast to try again as they were having a server problem. I wish they would be that fast responding when you have issues. signed not satisfied at all!!!!!!!!!

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