Respectful Insolence

…is simple. Not only was he the original Hikaru Sulu on Star Trek (which if full of WIN to any long time Star Trek geek like myself), but he taped this PSA for the 2010 census:

This is so much better than that commercial for Sharp Electronics Quattron quad pixel technology that’s been on TV lately.

Comments

  1. #1 antonsingov
    March 31, 2010

    Please don’t use retarded internet memes such as ‘full of WIN’. Together we can stamp out stupid catchphrases. thx

  2. #2 phoenixwoman
    March 31, 2010

    That PSA is full of win.

  3. #3 phoenixwoman
    March 31, 2010

    It also has winnitude, despite what certain crochety apparent progeria victims might think. ;-)

  4. #4 bluemaxx
    March 31, 2010

    Agreed, much better than the “HDTV, now with YELLOW!” commercial. But it is good to see him getting some Cameo work, I heartily agree.

    George Takei is full of winning pleasant good KARMA.

    His MARRIED partner Brad seems to have a great sense of humor.

    anton seems perhaps to be grumpy and need a sugar boost or a nap perhaps.

    A SOLID WIN, all around. Thats a WIN-WIN for those who speak Corporate Slang-Jive.

  5. #5 mom of an R-kid
    March 31, 2010

    Please don’t use “retarded” gratutiously

  6. #6 NewEnglandBob
    March 31, 2010

    A very cool video.

  7. #7 Calli Arcale
    March 31, 2010

    Okay, I won’t say it’s full of win.

    I’ll say it wins eleventy internets.

    :D

  8. #8 VikingMoose
    March 31, 2010

    +1 gang

    lolwut

  9. #9 squirrelelite
    March 31, 2010

    A good announcement.
    It makes some good points, and clearly shows what to do.

    Much more watchable than the silly TV commercial.

  10. #10 Nathan
    March 31, 2010

    What a wonderful advertisement! Those are two people I would *love* to meet.

    Maybe this means that we truly are, finally, evolving as a culture? I can only hope so.

    Bravo!

  11. #11 ebohlman
    March 31, 2010

    I think there’s a lesson in there regarding how we need to go about countering the antivaxers: use humor and attention-getting techniques, even silly ones, while delivering the message. That spot was a great example of framing done properly (ignoring Lakoff’s work just because you don’t like Nisbett & Mooney’s interpretation of it is cutting off your nose to spite your face).

    All too often progressives and rationalists try to persuade people by what amounts to giving them homework assignments. That only works on a geek-to-geek basis, and most people simply aren’t geeks.

    Obviously countering anti-vax memes requires dealing with a lot more anxiety than convincing people that their closet doors are really gone, but that’s just a matter of tailoring the approach.

  12. #12 rpenner
    March 31, 2010

    B-but Orac… haven’t you accessed the records of the [I]wrong[/I] Federation?

  13. #13 Luna_the_cat
    March 31, 2010

    Takei is wonderful.

  14. #14 Tyler DiPietro
    March 31, 2010

    “Please don’t use retarded internet memes such as ‘full of WIN’.”

    You best be trolling.

  15. #15 Orac
    March 31, 2010

    Please don’t use retarded internet memes such as ‘full of WIN’.

    I’ll use whatever memes or catchphrases I desire.

    And what’s with the “retarded” bit. You really ought to know better than to use such terminology on this blog, and, if you don’t, my readers will make sure you learn.

  16. #16 MikeMa
    March 31, 2010

    I love the ad and think the two of them are perfect to make the point. I’m happy that they are so happy.

    Minor grumble: Takei is wearing my least favorite trek uniform but I’m guessing he might not fit into the ones he wore in the original series though.

  17. #17 D. C.
    March 31, 2010

    Somewhere, Michele Bachman is screaming.

    Oh and MikeMa? Least favorite? Surely that uniform is not as bad as the ones from the first motion picture?

  18. #18 Scottynuke
    March 31, 2010

    That’s the most winningful win of the internets I’ve seen in quite awhile!! Well done George & Brad, and thanks to Orac for bringing the PSA to my attention!

  19. #19 jaranath
    March 31, 2010

    I can hear the heads exploding across the country.

    Regarding uniforms: Huh. That was always my favorite. I wonder…do we have enough B5 fans here to start a fight over B5 uniforms? :)

  20. #20 Anne
    March 31, 2010

    900d PSA!
    @antonsingov, help us stamp out the r-word, it’s teh suxxorz. Together we can stamp out discrimination and bigotry! 7h4n|{$.

  21. #21 Travis
    March 31, 2010

    A friend of mine likes the world leotarded.

  22. #22 Zeno
    March 31, 2010

    Please don’t use retarded internet memes such as ‘full of WIN’. Together we can stamp out stupid catchphrases. thx

    Actually, I’d rather stamp out “thx”.

  23. #23 Nostrum
    March 31, 2010

    It is made of win and awesome, while using “retarded” as an insult is full of sad and fail.

  24. #24 eNeMeE
    April 1, 2010

    http://www.youtube.com/watch?v=4s1iQODC5OI

    Is also full of Takei win

  25. #25 Chris
    April 1, 2010

    I love that he has a great sense of humor. Years ago he did some parody spots for local radio station. It looks like he married someone with a complementary personality.

    Personally, I think it goes against the federal government’s interest to not formally recognize gay marriage. The more couples of consenting adults who are married, means there are more who pay the marriage tax penalty. The 2010 Census is a step in the right direction.

  26. #26 DLC
    April 1, 2010

    George Takei FTW. (Meme that, concern troll)

  27. #27 Bill
    April 1, 2010

    Great work George.

    I do get tired of googling ‘FTW’ and ‘full of win’ etc. It doesn’t help my comprehension. Perhaps I am just old. Perhaps I need language classes.

  28. #28 christophe-thill.myopenid.com
    April 1, 2010

    George Takei rules the galaxy.

  29. #29 jaranath
    April 1, 2010

    I’m not sure the census form actually makes any specific accomodation for same-sex marriage…I’d check but I’m stuck on iPhone (no census website Flash for me!)

    I think it just asks who Person 2 is, without any inherent restrictions in choices. Which makes me wonder:

    –How many married or practically married gay couples will fill out the census form as George suggests without having seen his video?
    –in that vein, is there reason to think a large fraction won’t (why else make the video?) Why? Have we done so much damage as to make them ashamed? :(
    –How will the Census Bureau record and report these couples?
    –How would they have handled it under a socially conservative administration? (my guess: they’d have constructed the form to restrict choices.)

  30. #30 Pierce R. Butler
    April 1, 2010

    Hey, if the Census Bureau now counts marital status by how people consider themselves, not by their legal condition, does that mean all the nuns (“Brides o’ Christ”) will report themselves as married women? How many will declare that their husband is in residence?

    And the polyamorists are going to have a poly-field day!

  31. #31 rob
    April 1, 2010

    GT & BA FTW!

  32. #32 DrugMonkey
    April 1, 2010

    WINtastic MotherWINNING WINNAGE!!!!!!!!!!!!

    /WINoot!11!!!!!

  33. #33 Rev. BigDumbChimp
    April 2, 2010

    Takei is a regular on the Howard Stern show as their “announcer”. Like Stern or not it’s worth catching a week where Takei is there as he is one hilarious dude.

    Totally open in talking about anything and has some pretty fantastic stories. From the internment camps during WWII to being gay in San Fran during the 60’s and 70’s to his ongoing “battles” with William Shatner.

  34. #34 qbsmd
    April 2, 2010

    Only tangentially related, but does anyone understand the advantage of the quad pixel thing? My understanding was that human eyes have three types of cone cells with different frequency responses, centering around red, green, and blue frequencies, so a three color display should be able to produce any color those cells would respond to. How does adding a fourth color add any new colors? Or is this just a marketing ploy?

  35. #35 HJ Hornbeck
    April 2, 2010

    qbsmd:

    Only tangentially related, but does anyone understand the advantage of the quad pixel thing? My understanding was that human eyes have three types of cone cells with different frequency responses, centering around red, green, and blue frequencies, so a three color display should be able to produce any color those cells would respond to.

    Ooo, I know this one! In fact, your cones *aren’t* keyed to red, green, and blue. For the average Jane, it’s more like amber, yellow-green, and blue. This means that our TV/monitors/etc. have a tough time producing the same range of yellows that our eyes can typically detect.

    The bigger question is if that yellow dot will be used. If the incoming signal is RGB (as most HDTV signals are, according to a little Googling), there’s no information in the signal for that wavelength. If instead your DVD player has Component plugs, that YUV signal could (in theory) provide some useful information for that yellow pixel. In practice it probably wouldn’t, since that would require a camera sensor with a yellow element, which I’ve never heard of, AND the entire processing chain from there to your TV would have to be pure YUV, with no conversion to RGB.

    In short: good idea, but not especially useful right now.

    HJ Hornbeck

  36. #36 qbsmd
    April 2, 2010

    Okay, Wikipedia seems to agree with you about the responses (http://en.wikipedia.org/wiki/File:Cone-response.svg), but still, every color is mapped into three responses, so every color should be able to be reproduced with three values. Is it just a matter of the format not including enough resolution in the yellow area?

  37. #37 J.E. Crooks
    April 2, 2010

    @HJ Hornbeck

    My friend and I were actually talking about this the other day, after that Sharp commercial came on (I love that commercial, by the way, Takei is just full of win, silly commercial or important PSA.)

    The obvious issue is that no camera records a yellow channel, that I know of. I certainly don’t know of any camera that records in four color channels. That said, we already “guess” at the color information of an image recorded with an RGB system when we display it later, so it’s likely that the system actually converts the RGB signal into a four channel RGBY signal by reconstructing the yellow information from the RGB signal and then damping/altering the other colors appropriately (if they remained the same strength, I would expect we’d have an excess of yellow). At least that was our thinking as to what Sharp is doing.

    Of course, that strikes me as a rather computationally intensive operation to be running on a continuous signal, so I could be way off base.

  38. #38 HJ Hornbeck
    April 3, 2010

    qbsmd:

    Is it just a matter of the format not including enough resolution in the yellow area?

    Pretty much. Simply boosting the colour depth can make up for the under-represented yellows, but switching to an A-YG-B system would net the same results more efficiently, and likely look better for colour-blind or colour-impaired people.

    JE Crooks:

    That said, we already “guess” at the color information of an image recorded with an RGB system when we display it later, so it’s likely that the system actually converts the RGB signal into a four channel RGBY signal by reconstructing the yellow information from the RGB signal and then damping/altering the other colors appropriately (if they remained the same strength, I would expect we’d have an excess of yellow).

    You’ve just about nailed it. There isn’t much guesswork, every step from the camera to your TV uses a standard colour representation with well defined primary colours. Transforming from one representation to another is relatively easy for a specialized chip, consisting of a non-linear to linear transform, a matrix multiply, and a return trip from linear to non-linear.

    If you’re curious about the nitty gritty, the best summary I’ve seen is the Color FAQ. Be warned, the details quickly get ugly…

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