Respectful Insolence

Archives for February 15, 2012

One of the most potent strategies used by promoters of “complementary and alternative medicine” (CAM)–or, as its proponents like to call it these days, “integrative medicine” (IM)–is in essence an argumentum ad populum; i.e., an appeal to popularity. Specifically, they like to use the variant of argumentum ad populum known as the “bandwagon effect,” in…