Not only does the commercial dare to mention evolution, but it also features a prominent paleontologist and (gasp) some actual science. I have no idea whether it has been broadcast in the U.S., but I would guess not;
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Switek's first book, Written in Stone, will be published on November 1, 2010 by Bellevue Literary Press.
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A Toyota commercial that uses the "e-word"?
Category: Dinosaurs • Paleontology
Posted on: May 9, 2008 11:32 AM, by Brian Switek
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Comments
Nice ad. I really like it. Though it does more to say "fossil hunting in China is cool" than "buy a Toyota".
Posted by: IanR | May 9, 2008 12:51 PM
Sweet. Thats one way to get your field work paid for (and not to worry about your vehicle breaking down).....off to get my land rover sponsorship now......;)
Posted by: ReBecca | May 9, 2008 1:13 PM
I love the way he pronounces "fossil".
Posted by: The Ridger | May 9, 2008 7:24 PM
Errr, if that's the case where is the damned car? I can't see it from here! Perhaps they forgot to leave it behind after filming...
Note: I work with Xu Xing and I am looking over the car park right now.
Posted by: Dave Hone | May 10, 2008 9:00 AM
Ha, they could pay me to do one of these! My Tacoma is just as handy -- my little mammal teeth are maybe less photogenic than dinosaurs, though.
Posted by: AnneW | May 15, 2008 3:09 PM