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Laelaps

The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it. - Terry Pratchett

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melittle.jpg Laelaps is the blog of Brian Switek, a freelance science writer based in New Jersey. This blog frequently features his musings on paleontology, evolution, and the history of science. Switek also blogs for Smithsonian magazine's Dinosaur Tracking.

Switek's first book, Written in Stone, will be published next year by Bellevue Literary Press.

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« Photo of the Day #213: Allosaurus | Main | A "Godzillasaurus" vs. a Smart Fortwo »

A Toyota commercial that uses the "e-word"?

Category: DinosaursPaleontology
Posted on: May 9, 2008 11:32 AM, by Brian Switek

Not only does the commercial dare to mention evolution, but it also features a prominent paleontologist and (gasp) some actual science. I have no idea whether it has been broadcast in the U.S., but I would guess not;


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Comments

1

Nice ad. I really like it. Though it does more to say "fossil hunting in China is cool" than "buy a Toyota".

Posted by: IanR | May 9, 2008 12:51 PM

2

Sweet. Thats one way to get your field work paid for (and not to worry about your vehicle breaking down).....off to get my land rover sponsorship now......;)

Posted by: ReBecca | May 9, 2008 1:13 PM

3

I love the way he pronounces "fossil".

Posted by: The Ridger | May 9, 2008 7:24 PM

4

Errr, if that's the case where is the damned car? I can't see it from here! Perhaps they forgot to leave it behind after filming...

Note: I work with Xu Xing and I am looking over the car park right now.

Posted by: Dave Hone | May 10, 2008 9:00 AM

5

Ha, they could pay me to do one of these! My Tacoma is just as handy -- my little mammal teeth are maybe less photogenic than dinosaurs, though.

Posted by: AnneW | May 15, 2008 3:09 PM

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