Laelaps

A Pepsi-Induced Hiatus Exodus

Important Update: The time has come to close things up here. I will no longer be blogging for ScienceBlogs.com. I am not sure where Laelaps will end up – perhaps back on WordPress, perhaps elsewhere – but you can be sure that I will keep on writing about saber-toothed cats, whales that walked, early humans, and other cool bits of paleontology. With any luck, I will be able to confirm my plans in a few days. Keep your eyes on my author website or follow me on Twitter to find out where I’ll be headed next. This is not farewell – just a brief break in transmission.

By now you have probably heard about my new neighbor here on ScienceBlogs, a nutrition blog called Food Frontiers. It is a corporate blog run by PepsiCo. I wish I were kidding.

The offending blog, which has already been operating for some time on the PepsiCo website, greatly diminishes the credibility of ScienceBlogs by providing a corporation with a platform to advertise to readers without actually calling it advertising. A newspaper or magazine would not allow PepsiCo to write articles about global health or nutrition – there is a very clear conflict of interest there – so I am absolutely dumbfounded as to why the SEED management team thought it acceptable to give the corporation space here. If PepsiCo wants to have their R&D scientists blog on their own site, that’s fine, but in moving Food Frontiers to ScienceBlogs, the company is trying to trade in on the reputation I and other Sb bloggers have built while simultaneously tarnishing that reputation.

The launch of the PepsiCo blog sharply underscores my mounting frustration with SEED. The SEED management team has repeatedly failed to treat me and my fellow bloggers with courtesy and respect, and this latest event goes beyond disrespect into actively undermining our credibility. Hence I am putting Laelaps on hiatus until I determine what is best for my writing. This is not the end of Laelaps – I will keep writing somewhere, and you can always check out my blog Dinosaur Tracking on the Smithsonian website – but if SEED insists on valuing corporate money over creativity, honesty, and integrity, then I will have no choice but to move elsewhere.

For more on this controversy, see these posts from PalMD, Abel, Isis, Janet, Zuska, Blake, Christie, Sharon, Jason, Greg, Orac, PZ, Mark, and GrrlScientist, as well as the notes from James H., Alex Wild, Scicurious. I am also sad to say that Blake and David Dobbs have left Sb, but I am glad that they will both continue to write at their respective blogs.

Comments

  1. #1 Thomas Joseph
    July 7, 2010

    I am absolutely dumbfounded as to why the SEED management team thought it acceptable to give the corporation space here.

    Money.

  2. #2 TR Gregory
    July 7, 2010

    Good for you. Yours is one of the few blogs I still read on Sb. Makes me think I should expand Evolver Zone to host the best evolution bloggers. ;-)

  3. #3 David
    July 7, 2010

    I’ll miss you. Love your blog. Great science writing is what put scienceblogs on my bookmarks bar.

  4. #4 Christopher Mims
    July 7, 2010

    I love your blog and, though I rarely have time to read it, will be sorry to see it go. However, when you say that “A newspaper or magazine would not allow PepsiCo to write articles about global health or nutrition – there is a very clear conflict of interest there” I have to call B.S.

    Magazines do this sort of thing all the time, and it’s perfectly OK even under the rules of the Magazine Publishers of America: It’s called advertorial.

    I can’t believe I’m actually defending Adam Bly in a public forum, but here goes: SB is a business like any other. You may not have noticed, but even august publications like Scientific American have issues with pages and pages of editorial in the middle written by some corporate or national interest –- and it’s all clearly marked as advertorial. This kind of high-value advertising subsidizes an awful lot of the costs of publishers.

    So the real question is (and I have no idea on this count) is the PepsiCo blog clearly marked as sponsored content? Keeping in mind that there are no hard and fast rules for this online, yet, as far as I know…

    Anyway, curious to hear your thoughts on this.

  5. #5 David Tana
    July 7, 2010

    That stinks. I guess “Dinosaur Tracking” and “Written in Stone” will have to keep me occupied in the meantime. Keep us all posted.

  6. #6 Greg Laden
    July 7, 2010

    I’m curious, why this reaction now? Shell Oil and GE both had “corporate blogs” here on Sb. The blogs are more or less the same as this new one, but with a couple of differences. I think it would be interesting to discuss why one corporate blog is OK and not another, and perhaps in so doing move in a good direction. There is quite a bit to talk about there.

    No offense for my presumption, but I assume that when someone quits a blog network over a single incident they are really quitting it over a general feeling they have, and perhaps other plans they have in mind. So for that, I wish you the absolute best in your endeavors! As one of the people who lobbied (to what effect, I have no idea) to get you on Sb to begin with, wish you the very very best!!!!!!

  7. #7 Rebecca Skloot
    July 7, 2010

    @Christopher: Hey there. I with Brian and many other SB blogers on this one. The thing I objected to right off the bat was that the Pepsi blog wasn’t clearly labeled as advertising/advertorial, and in fact presented itself the same as the other blogs, with editorial content overseen by Seed/ScienceBlogs folks. The other big problem: Its feed goes straight into Google News and the other places where our posts are aggregated just like the feeds from all the other blogs, with nothing saying that those posts are advertorials. The most disturbing thing to me is that Adam Bly and the other SB folks don’t even seem to see that blog as an advertorial, but as an important part of the “conversation” about science.

  8. #8 Blake Stacey
    July 7, 2010

    I’m curious, why this reaction now? Shell Oil and GE both had “corporate blogs” here on Sb. The blogs are more or less the same as this new one, but with a couple of differences.

    “More or less the same, except that they’re not”??

    Thank you for raising a point which absolutely no one, anywhere, has ever considered.

    As I explained in my penultimate post, I’ve lost a whole lot of blogo-enthusiasm in recent months. I had plans to start posting more frequently, to balance my other writing tasks with a sustainable level of blogging; perhaps I would have given up on that and just let my blog lie fallow. As it is, I’m looking forward to kicking back and maybe someday starting over.

    The most disturbing thing to me is that Adam Bly and the other SB folks don’t even seem to see that blog as an advertorial, but as an important part of the “conversation” about science.

    Word.

  9. #9 Brian Switek
    July 7, 2010

    Chris – Rebecca beat me to it. I did not know how pervasive advertorials are – as a neophyte freelancer, I know relatively little about the machinations of newspaper/magazine publishing, especially since I read most science stories on the web rather than in print – but while they may be viewed as a “necessary evil”, should we really have blogvertorials on Sb? This is the most severe flareup to date, but there have been other times when this issue has come up here, and so far the only answer we have received is “This is just the way it has to be.”

    Beyond that more general question, what really angered me was the fact that the corporate blog was not being marked as advertorial. Instead, as Adam Bly has just told us, it is seen by SEED as part of a “conversation” about science – if you change the definition, you don’t need to mark it as advertising. Furthermore, comments from SEED staff indicate that they knew this move was going to be controversial from the start, yet they did not discuss it with us ahead of time. Instead they just plopped down an advertorial blog – complete with extra regular ads all over the place – and expected us to just deal with it. (Which is, in summary, the tone of Bly’s response to us – This is how it is. Just deal.)

    If SEED had approached us ahead of time and let us know what was going on – i.e. “Pepsi wants to sponsor a blog. How can we make this work?” – I might not be so incensed. In this case, though, SEED has failed to make the nature of Food Frontiers clear, and it is pretty much the last straw in a pattern of growing disrespect which has pervaded Sb over the past year.

    Greg – This case is not exactly the same, especially since Food Frontiers clearly seems to be an advertorial blog overseen by Pepsi staff. It is not just sponsored by Pepsi, but apparently run by Pepsi on questions directly relating to their own products as part of a larger Pepsi PR program (Refresh). As I said above, it is advertorial, and if SEED wants to go ahead with that it needs to call a spade a spade and mark it as such – not use wishy-washy distinctions like “conversation” to give it a pass.

    As I said in the post itself, I am not just upset about the Pepsi blog. Its establishment – without any discussion with the existing Sb community – is part of a consistent pattern of poor communication and disrespect.

  10. #10 Greg Laden
    July 7, 2010

    Blake, thanks for that link. I essentially agree with it.

    But, to be blunt, the current reaction among many Sblings …. quitting in a huff … leaves an interesting image in my mind when I replay it in real life.

    A large table, Sblings sitting around it and Adam Bly and the Sb editors introducing their new idea, a new blog sponosred by Pepsi.

    Before they are even done with their presentation, a dozen or so bloggers start fuming, jump up and run out of the room.

    They are no longer at the table and the last thing that will be remembered of them is how they got all pissy and ran away.

    And all those remaining feel a) judged (because we did not run away) and b) abandoned.

    But, as I said to Brian, I suspect that some bloggers who actually leave because of this were near the edge of leaving anyway.

    I’m staying and I’m not necessarily liking the corporate model. I think the corporate blogs, if they are actually needed (and they may well be) need to be kept low in number, distinguished better, not be allowed to be shills for the corporations but rather outlets for scientists working in R&D divisions, and otherwise watched closely.

    Brian and Blake, if you leave, you can still watch those blogs, but not from where I’ll be able to watch them.

    So, don’t leave. Please.

  11. #11 Scicurious
    July 7, 2010

    Greg, I agree with Brian and Blake on this one. The main issue I have, however, is not that it’s Pepsi. It could have been Whole Foods for all I cared. It’s just another case of SEED simply treating us like our opinions do not matter, in this case not even letting us know ahead of time, and showing us that we are merely content for them. I don’t feel respected here, and I haven’t for a long time.

  12. #12 Steviepinhead
    July 7, 2010

    I’m not going to get into the substance of the controversy, beyond saying that I understand and respect Brian’s position and action.

    But, please! When and if you decide where and in what form LAELAPS will appear next, leave word here, if at all possible.

    Thanks, and thanks for many excellent posts and pictures. Yours is one of a handful of science blogs that I follow on a daily basis.

  13. #13 Greg Laden
    July 7, 2010

    Brian, I agree with your points (And Rebecca’s) about the advertorial nature of the blog.

    Let me be quite blunt about something, however. There is no point in complaining about not having Sbling input. Sbling input looks like what I characterized above. They don’t ask us for our opinions on most things because our opinions quickly develop into culture-bound cat yowling and have very little content. On the up side, they don’t tell us what to write (or not write) because our independence allows them to claim, accurately and honestly, that we are not kept. (Which, of course, cycles back to the question of the Pepsico blog.)

    Apparently, according to the new post at Page 3.14, there is going to be a cleaner distinction regarding the blog. Fine, and if that is not clean enough we should complain. Personally, though, I want to see more assurance (in action, when the time comes) that the blog posts themselves are not bullshit. And that will happen when they are written and we … address them in our own bloggy way.

    If a blogger quits because of this, that blogger gets one shot to make a point. One. You get your final words as you walk away from the table.

    Imagine this scenario: Pepsiblog puts out only corporate bullshit. Every time, a half dozen Sblings write negative blog posts about it, and the rest of the Sblings link to those posts (putting aside their petty “I won’t link to him because he made a booboo” philosophy, of course). What is that going to get Pepsi, or Scienceblogs?

  14. #14 Brian Switek
    July 7, 2010

    Stevie – Don’t worry. I will let everyone know what’s up when I know for sure. If, for some reason, the plug gets pulled before I can update, you will be able to get the skinny on my new digs (whatever they may be) at at http://brianswitek.com/

    Greg – I’ll take this opportunity to be blunt, too. I think your comments regarding the ineffectiveness of Sb writer input don’t make any sense. Take the case of Collective Imagination – a blog you participated on. Before the launch of that blog, our Sb community managers told us about it and asked who would like to contribute posts/participate. It generated some controversy, but we also had some input. At the very least we were given the courtesy of being told what’s up.

    In this case Bly and others knew the start of Food Frontiers would not be received well, but they decided to go ahead with it anyway, and in a way that disguised its nature as advertorial, as well. Your analogy of the board room meeting doesn’t work because – oddly enough – that is more or less what should have happened. We should have been told about it ahead of time, so even if SEED had no intention of backing down, we could say something or be prepared. This, on the other hand, was like a slap in the face. Regardless of what happened in the past, if they knew this blog was going to generate a bad reaction, the least they could have done was give us a head’s up about it instead of just setting it up and saying “Deal with it.”

    Furthermore, I don’t see what sticking around is really going to do. There is no close-knit Sb community anymore, and I can criticize a post just as well from elsewhere as on Sb (there are many, many other science blogs out there, you know). I don’t get “just one shot” to make a point – I might leave Sb, but I won’t just evaporate into the aether.

    At this point, I am trying to come up with a good reason to say at Sb. It is hard for me to think of any. To reiterate, I am not just upset about this, but by a pattern of disrespect by SEED – Adam Bly’s condescending note about Pepsi being part of a science “conversation” did nothing to help. I guess I have all but made my decision, but I want to think it over a little more. Think twice, blog once.

  15. #15 Brian Romans
    July 7, 2010

    Brian, I say go independent … who needs all this drama and endless discussion, reaction, and re-reaction … yawn. I’ll follow the Sb blogs that I already follow wherever they go.

  16. #16 Lynxreign
    July 7, 2010

    I’d like to see Science Blogs make it clearer that the Pepsi Blog is a Pepsi Blog and not independant science. Being able to evaluate sources properly is important. If it were clear that this is a paid-for corporate blog, I don’t think it’d be much worse than you having to share Science Blogs with other blogs that are terrible. You have Cassubon’s book, which is nothing but terrified, uninformed reaction to environmental problems and you have Greg Laden, ignorant blatherer extroidinaire. Not everything here on Science Blogs is worth reading, sometimes you share space with blogs that shouldn’t be here. I understand that corporate shill is a different kind of bad blog than individual crazies, but in the end, crap is crap. Stick around and help the readers decide what is what.

  17. #17 Greg Laden
    July 7, 2010

    Brian [14]: We are not in even a tiny bit of disagreement on the fact that Sb.central screwed the pooch on how they launched this blog. But really, “input” from this bunch of ragtag bloggers usually consists of little more than self aggrandizing arm waggling. Asking the Sblings for input and making them feel like they had input probably had very little effect other than making Sblings feel like they had input.

    In this case Bly and others knew the start of Food Frontiers would not be received well, but they decided to go ahead with it anyway, and in a way that disguised its nature as advertorial, as well.

    I was not aware of that. How do we know this? Interesting.

    We should have been told about it ahead of time, so even if SEED had no intention of backing down, we could say something or be prepared.

    I agree, and I felt very bad about that as well.

    Furthermore, I don’t see what sticking around is really going to do.

    For me, I already knew Sb.com was a corporate entity, had the occasional sponsored blog, tended to not manage interface with the bloggers very well, and was seeking (based just on the pattern of the ads, not on any inside info) new sources of revenue.

    (That should not be interpreted as me thinking the PepsiBlog is a good idea or that corporate blogs are just like any other blog. When I was asked to blog with CI, I did so with the understanding that if I saw bad corporate shit I would attack no holds barred. The PepsiBlog IS a different kind of entity and worries me.)

    I don’t get “just one shot” to make a point – I might leave Sb, but I won’t just evaporate into the aether.

    Yes, that is true. I didn’t mean to imply that your voice would not matter when you are no longer at Sb, in a general sense. But, in fact, your voice will not really matter too much to Sb.central when you are over on Blogspot or somewhere. Or so I would guess.

    At this point, I am trying to come up with a good reason to say at Sb.

    I would start with the same reasons you were excited to join Sb to begin with, and see if they still count.

    Think twice, blog once.

    No way, this is the blogosphere!!!!

  18. #18 Greg Laden
    July 7, 2010

    Brian, I just noticed your revision from hiatus to exodus.

    No on is going to hold it against you if you change your mind back. Which you should do.

    Remember, think twice, blog once. Then think some more and come back.

  19. #19 Christopher Mims
    July 7, 2010

    Rebecca, Brian, Greg, thanks for your thoughtful comments. Just as an aside, the former Editor in Chief of Scientific American weighed in on Twitter on why the Pepsi blog couldn’t (for a number of reasons) be a proper advertorial analog, he’s more or less saying the same things that are being said here and all over SB:

    http://faviconxoxo.tumblr.com/post/781863609/original-thread-here

    But it’s nice to hear it from someone who actually *has* responsibly managed advertorial in the past.

    I would add that the rules against mixing of paid and original content are there not only to protect the reader from being duped, but also to protect the reputation of the institution publishing the content. If SB refuses to distinguish between paid and not-paid content, that takes away from the credibility of every blog on this site, just as it would instantly render any magazine that did the same thing a trade rag rather than a proper journalistic outfit. Even Nick Denton (head of Gawker) knows enough to distinguish his content from his ads.

    It’s also worth noting that by polluting Google News with advertorial, ScienceBlogs may also be running afoul of rules Google has set up for keeping Google News free of such content. This is a guess, but I wonder if these actions could threaten SB’s ability to stay in Google News or even elsewhere in Google’s index.

  20. #20 Blake Stacey
    July 7, 2010

    Take the case of Collective Imagination – a blog you participated on. Before the launch of that blog, our Sb community managers told us about it and asked who would like to contribute posts/participate. It generated some controversy, but we also had some input. At the very least we were given the courtesy of being told what’s up.

    You’d think that, if that style of sponsorship worked OK before, they’d do that again. This must be some new kind of learning-from-mistakes which they teach in business school.

    Adam Bly’s condescending note about Pepsi being part of a science “conversation” did nothing to help.

    Word.

  21. #21 Billare
    July 7, 2010

    This is all very petulant and sulky, in my opinion.

  22. #22 Ed Yong
    July 7, 2010

    I applaud your principled decision, Brian. A writer of your calibre will make it regardless of where he blogs and I will of course do my best to promote your writing wherever you end up.

  23. #23 Thor
    July 7, 2010

    As a longtime Sb reader, I’m fully behind all the bloggers who’ve decided to leave. And as a scientist I fully agree that the mess compromises everyone’s credibility. Pepsi has no business on Sb other than to advertise and dispense food industry propaganda. I gave up soda years ago, and after this I have no problem giving up Sb too. I don’t take artificial sweeteners with my science, thanks.

  24. GOOD FOR YOU!!!

  25. #25 jurassiraptor
    July 7, 2010

    Thanks for your integrity, Brian! I’ve enjoyed this blog and will surely follow you on whichever corner of the web you find yourself as well.

  26. #26 Art
    July 7, 2010

    Brian,

    As someone who has considerable experience on the seamy side of the magazine game, as a person who has written and edited advertorials, I understand your decision. But the selfish part of me will miss this blog.

    Thank you for a lot of good writing, for a world of interesting topics I might never have known about but for Laelaps, and for contributing more than you know to the continuing education of a scientific amateur. Thank you for Laelaps.

    As someone who has edited hundreds of writers, I also want to say that, kid, you’ve got talent.

    I’m looking forward to Written in Stone. May it be the first of many books.

  27. It’s how and what you write about Brian that will keep me following you!

  28. #28 JafafaHots
    July 8, 2010

    Stop using the word advertorial. That is a nonsense word specifically concocted by marketers and weaselly editors to blunt the impact of and soft-pedal what are actually advertisements.

  29. #29 JafafaHots
    July 8, 2010

    Incidentally I didn’t see anything in Bly’s CV about education in or experience with journalism.

    I saw an MBA.
    How does an MBA qualify you to be an editor? I dunno.

    What does an MBA do when they become an editor? You just found out.

  30. #30 Grace
    July 8, 2010

    I hope you make one last post here to tell us where you are moving to. That was how I found you on SB anyway– your old blog gave the url, and I’ve been hooked ever since.

    Best of luck, and hope to hear from you soon!

  31. #31 Brian Switek
    July 8, 2010

    Art and Grace – Thank you very much for your kind words. I will keep writing, and although I don’t know if I will still have access when I sort things out, I will at least post a comment here about where I will be continuing on. I wish I could tell you now, but I honestly have no idea. Regardless, thanks for your support, and I hope you come find me when I set up shop again (hopefully within the week).

  32. #32 Thomas Joseph
    July 8, 2010

    Hopefully Discover Magazine will pick you up.

  33. #33 Thomas R. Holtz, Jr.
    July 8, 2010

    I agree that “advertorial” is a horrible word. It is a long-format advertisement, so just call it that.

    I would have no real problem with a blog BY a chemist or nutritionist (or even a team of them) from PepsiCo (or, independently, from different companies) talking about their research, life in industry, etc. Actually, that might be quite informative.

  34. #34 Steviepinhead
    July 8, 2010

    Brian, I see that Seed has backed down.

    (At least according to PZ at Pharyngula.)

    Let us know how that decision impacts your thinking, please!

  35. #35 Brian Switek
    July 8, 2010

    Stevie – Yes, I just got the word, but it has not changed my decision. My choice to leave was not just about the Pepsi blog, but about this latest event being the latest in a pattern of communication lapses, poor choices, and disrespect by SEED. I think it is good that they took down the blog – it must have been difficult as I am sure it brought SEED some much-needed revenue – but it’s closing the door after the cows have already left the barn, so to speak.

  36. #36 Casey Rentz
    July 8, 2010

    If Scienceblogs is not treating their writers with respect (I mean, if it weren’t for you, Brian, and Rebecca Skloot, Scicurious, and all the other talented bloggers on this platform, they would have no good content whatsoever!) then f-them. Seriously.

    What you do is hard. I’ve just begun my career as a science writer–I know. It takes a lot of diligence, integrity, and talent to be a good science writer/blogger. Your editors should recognize.

    I support your decision. And, I know you will all end up somewhere more rewarding in the future.

  37. #37 Waterdog
    July 9, 2010

    It’s pretty important to have a boss you like and respect, and even more important to feel that they respect you.

    All that aside, we’ll follow you wherever you go. It’s just a simple matter of updating bookmarks/RSS feeds.

  38. #38 saç ekimi
    July 12, 2010

    Hi all;
    A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

    Had they done so, and had the content been surprisingly acceptable, the reception might have been better.

    Instead we get this “Hi! Welcome to ShillBlog!” (crickets) and everyone, quite reasonably, expects the worst.

  39. #39 Anonymous
    July 13, 2010

    Shame on SEED and their ugly schemes to collect money!!!! You did what very few “Men” would have courage to do. We are waiting for you to let us know your new Blog.

  40. #40 DD
    July 15, 2010

    Shell Oil turned my stomach,
    but Pepsi turned it inside out.
    Does that make me a starfish?

  41. #41 Jason S.
    July 17, 2010

    Just out of sure curiosity, will you leave this blog up as an archived site? There are some posts of yours that I found very interesting (notably one about the diets of Pleistocene cave hyenas, and one on Australopithecus sebida), and I’d hate to see them go in case I want to view them in the future.

  42. #42 ranggaw0636
    July 27, 2010

    seed really make a big mistake when they let pepsi in without talk it first with the blogger

  43. #43 sikme
    October 12, 2010

    Pillbugs love them some feces. When they happen upon a pile of steaming yumminess, they strap on their bibs and feast. Now inside the pillbug, the parasite egg hatches and quickly takes control. While all its natural instincts would be to stay in dark shelter, the zombified pillbug sets out on a suicidal journey, making itself easily visible to predators. Predators such as starlings. Zombifying parasites are wicked smart!

  44. #44 Kanser
    October 14, 2010

    Kanser tedavisi

  45. #45 film
    October 16, 2010

    dostum yukarıdaki linkine baktım kanser konusu yok

  46. #46 sağlık
    October 27, 2010

    Brian, I just noticed your revision from hiatus to exodus.

    No on is going to hold it against you if you change your mind back. Which you should do.

    Remember, think twice, blog once. Then think some more and come back.

  47. #47 ispir köyleri
    November 22, 2010

    Teşekkürler sitenizi sitemde yayınlıycam bir ispirli olarak beğedim sitenizi.

    Prsi yüksek emek verilmiş özgün bir yazı olsun diye dolduruyorum yoksa neyime yazmak size.

    İspir ve ispirlier adına burdan size teşekkür ediyorum
    İyi Çalışmalar

  48. #48 ispir
    November 24, 2010

    Erzurum Doğu Anadolu Bölgesi’nde olmasına rağmen İspir ilçesi Karadeniz Bölgesi‘ndedir.Yeleser Köyü tam olarak Sırtını Rize dağlarına yaslamış olup Yeleser köyü geçimini hayvanlılık ve tarımdan sağlamaktadır.İspirin nüfusu 9800 olup yüzölçümü 2100 km2′dir.İspir dağlık ve engebeli bir yapıya sahiptir.İspir sınırlarında bir çok küçük dağlar mevcuttur.Kaçkar 3937 m,Mescit Dağı 3240 m,Deve Dağı 3363 m,Bozan Dağı 2924 m,Sandık Dağı 3186 m,Yassı Dağı 2500 m,Kazancık Dağı 2750 m,Korga Dağı 2364 m,Ayazöldüren Dağı 2500 m,Asniyar Dağı 3040 m,Dilek Dağı 3549 m,Hasan Dağı 2900 m ve Nevse Dağı 3114 m bu dağlar en önemli olanlarıdır.Dünyanın en hızlı akan ve hidroelektrik potansiyeli yüksek olan Çoruh nehri Mescit Dağıeteklerinden doğup İspir ilçesi sınırlarından geçmektedir.Su Sporları,özellikle rafting yurtdışından her sene turistlerin akın ettiği rafting için uygun alanlar bulunmaktadır.Doğa güzellikleri ile insanın sıcak güler yüzü İspire ayrı bir güzellik katmaktadır.İspir,Erzurum’un ilçesi olmasına rağmen iklim yönünden İlçede Karadeniz iklimi hakimdir.İspir’de kışın yağan kâr tutmaz.Karadeniz iklimi hakim olduğundan dolayı ilçede Karasal iklim hakim değildir.Yeleser Köyünün İspire uzaklığı 24 km olup rakımı yaklaşık 2400 civarıdır.Yeleser köyünde hane bundan 5 sene öncesini 30 iken şuanda sadece yazın 15 hane olup kışın halk kasabaya göç edip 3 hane kalmaktadır.Yeleser halkının geçim kaynaklarının kısıtlı olması halkı kasabaya ordanda Büyük şehirlere göç etmeye itmiştir.Köy ve çevresinde yaban hayat oldukça yoğun olduğundan yazın köye gelen gurbetçiler burda av sezonunu açıp avlanmaya çıkarlar.İspir köyleri Rize /Ovit yaylalarıyla sınır bölgesinde olup burdaki yerli halkla diyaloğ içerisindedir.Köyümüze yakın olan Göller Bölgesi yazın yurt içi ve yurtdışından turistlerin ilgi odağı haline gelmiştir.Yelesere gelen tüm halk Göller Bölgesine gitmeden edemez.Konaklamaya müsait bir yer olup Popülerliğini kaybetmeyecekdir.Yeleser hakkında daha detaylı bilgi için web sitemiz olan http://www.yelesermahallesi.com ziyaret edebilirsiniz.Yazıda emeği geçen Site yöneticilerinden Hükmü sayar’a Teşekkür Ederiz…

  49. #49 sikiş
    November 24, 2010

    Teşekkürler sitenizi sitemde yayınlıycam bir ispirli olarak beğedim sitenizi.

  50. #50 dizi
    November 30, 2010

    Do you people have a facebook fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!

  51. #51 mehmet yetim
    December 21, 2010

    evet hayvanlar alemi cok güzel bende zaman zaman seyrediyorum fakat değişim de de ayrı bir özellik var bunu haber sitemde de yayınlayacağım http://www.bitkiselkansertedavileri.com müsade varmı yayınlayabilrimiyim.?

  52. #52 lig tv izle
    December 23, 2010

    başlık güzel ama sanki içerik farklı ama yine de teşekkürler sizinle gurur duyuyoruz

  53. #53 maç izle
    December 30, 2010

    bu adam burda yazmaya devam etseydi keşke. yorumları çok hoşuma gidiyordu çok işe yarayan backlinde sağlıyordu. hacı bak demedi deme nereye gitsen yakanı bırakmayacağım senin olduğun yerde biteceğim bulacaam seni

  54. #54 Misyon5ice
    December 30, 2010

    A pepsi is nice drink. But you must understand ! I don’t drink pepsi or other cola.

  55. #55 dizi izle
    January 4, 2011

    I don’t drink pepsi or other cola. Do you people have a facebook fan page? I looked for one on twitter but could not discover one, I would really like to become a fan!

  56. #56 betsson üye ol
    February 4, 2011

    Almak istediğiniz Ukash miktarını ve adetini belirledikten sonra alışveriş tutarını banka superukash.com hesapların dan herhangi birine havale ya da eft yapınız. Ödemeye ait bildirimde bulunmak için isterseniz telefonla iletişime geçerek, isterseniz online olarak msn yoluyla ya da ödeme bildirim formunu doldurarak superukash ile iletişim kurabilirsiniz. Hesaplarımıza transfer ettiğiniz tutar kontrol edilip onaylandıktan sonra anında size ukash pinleriniz mail, sms ya da msn yoluyla teslim edilir.

  57. #57 orjinkrem
    February 19, 2011

    Orjin Hijyen ve Sağlık Ürünleri San. Tic. Ltd. Şti. sizlere doğal maddelerden oluşan rahatlatıcı masaj ve bacak bakım kremini sunmaktadır.

    Özellikleri:Orjin Krem’in formülünde zararlı kimyasallar, alkol ve uyuşturucu özelliği olan maddeler bulunmaz.

    Orjin Krem bitki özlerinin mikro ölçülerde birleştirilmesi ile elde edilmiş naturel bir üründür. Emilimi çok güçlü olduğundan etkisini dakikalar içerisinde gösterir. Bitki özleri sayesinde rahatlamaya yardımcı olur

  58. #58 orjin krem
    April 5, 2011

    Orjin Krem Bitki özlerinin mikro ölçülerde birleştirilmesi ile elde edilmiş naturel bir üründür.
    Orjin Krem Emilimi çok güçlü olduğundan etkisini dakikalar içerisinde gösterir.
    Orjin Krem Bitki özleri sayesinde kasların rahatlamasına ve gerilimin giderilmesine yardımcı olur.
    Orjin Krem 100 ML ve 25 ML set olarak satılmaktadır.
    Orjin Krem iki kutu bir arada bir kutu içerisindedir holagram bulunmaktadır.
    Orjin Krem alındıktan sonra bandrollü sayesinde sahte olup olmadığını kontrol edebilirsiniz.

  59. #59 orjin yüzbakım seti
    April 5, 2011

    Orjin milyonlarca müşterisine verdiği, mükemmel hizmetlerine devam ediyor.İşte karşınızda doğanın ve teknolojinin birleştiği en son nokta Orjin Yüz Bakım Seti Kırışıklarından dert yananlar, sivilceleri yüzünden sıkıntı çekenler, gençler, yaşlılar, kendini mutsuz hissedenler. Yüzünüzdeki kırışıklıklara, sarkmalara, sivilcelere, siyah noktalara ve zararlı bakterilerin verdiği hasarlara, Orjin Yüz Bakım Seti ile son!

  60. #60 Estetik merkezleri
    April 7, 2011

    This is all very petulant and sulky, in my opinion..!

  61. #61 orjin krem
    April 7, 2011

    Greg, I agree with Brian and Blake on this one. The main issue I have, however, is not that it’s Pepsi. It could have been Whole Foods for all I cared. It’s just another case of SEED simply treating us like our opinions do not matter, in this case not even letting us know ahead of time, and showing us that we are merely content for them. I don’t feel respected here, and I haven’t for a long time.

  62. #62 tütüne son
    April 7, 2011

    Hey there. I with Brian and many other SB blogers on this one. The thing I objected to right off the bat was that the Pepsi blog wasn’t clearly labeled as advertising/advertorial, and in fact presented itself the same as the other blogs, with editorial content overseen by Seed/ScienceBlogs folks. The other big problem: Its feed goes straight into Google News and the other places where our posts are aggregated just like the feeds from all the other blogs, with nothing saying that those posts are advertorials. The most disturbing thing to me is that Adam Bly and the other SB folks don’t even seem to see that blog as an advertorial, but as an important part of the “conversation” about science

  63. #63 internet dizi
    April 7, 2011

    If Scienceblogs is not treating their writers with respect (I mean, if it weren’t for you, Brian, and Rebecca Skloot, Scicurious, and all the other talented bloggers on this platform, they would have no good content whatsoever!) then f-them. Seriously.

    What you do is hard. I’ve just begun my career as a science writer–I know. It takes a lot of diligence, integrity, and talent to be a good science writer/blogger. Your editors should recognize.

    I support your decision. And, I know you will all end up somewhere more rewarding in the future ı am learn thanks

  64. #64 altın çilek
    April 7, 2011

    What is important about this case is that legislators in the subcommittee did not base their choices among options on the basis of the analysis, nor were votes on the floor decided on the basis of the study

  65. #65 tengda
    April 7, 2011

    Now you are going after Zombies? That is low. When I eventually turn into a zombie (which I’m expecting to happen any day now), you are going to be on top of my dinner list.

  66. #66 pepper time
    April 7, 2011

    Now you are going after Zombies? That is low. When I eventually turn into a zombie (which I’m expecting to happen any day now), you are going to be on top of my dinner list.

  67. #67 Vpills
    April 9, 2011

    Hey there. I with Brian and many other SB blogers on this one. The thing I objected to right off the bat was that the Pepsi blog wasn’t clearly labeled as advertising/advertorial, and in fact presented itself the same as the other blogs, with editorial content overseen by Seed/ScienceBlogs folks. The other big problem: Its feed goes straight into Google News and the other places where our posts are aggregated just like the feeds f

  68. #68 falery
    April 9, 2011

    yes right
    A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  69. #69 goste
    April 9, 2011

    yes right
    A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  70. #70 ahmet
    April 11, 2011

    Despite the way it feels, losing weight isn’t a mysterious process. It’s a simple matter of burning more calories than you eat. But, if it were really that simple, none of us would have a weight problem, would we? Weight loss can be such a struggle that we start thinking we have to do something drastic to see result.
    http://www.altincilekshop.org

  71. #71 nicolas
    April 13, 2011

    Good for you. Yours is one of the few blogs I still read on Sb. Makes me think I should expand Evolver Zone to host the best evolution bloggers. ;-)

  72. #72 escort izmir
    April 23, 2011

    This is a gross oversimplification that gives the impression that Scopes was a regular teacher at the schools and had actually taught evolution to his students. (At least, that’s how I read such statements before I knew better.) The truth of the matter is that Scopes was a football coach and a substitute teacher, and Scopes himself was uncertain if he ever even covered the topic of evolution while acting as substitute for a science class. Why, then, was Scopes put on the stand?

    In 1925 the Tennessee legislature passed the Butler Act which declared;

    … that it shall be unlawful for any teacher in any of the Universities, Normals and all other public schools of the State which are supported in whole or in part by the public school funds of the State, to teach any theory that denies the story of the Divine Creation of man as taught in the Bible, and to teach instead that man has descended from a lower order of animals.
    As a reaction to this the ACLU offered to defend anyone who so dared to teach evolution in Tennessee, and some local business owners in Dayton thought that their town might be able to get some easy publicity if they were able to come up with someone who they could say violated the Butler Act. Scopes volunteered, and ultimately he was charged with teaching evolution to a high school class. (Scopes was arrested but not detained. ı am learn escort izmir escort

  73. #73 Christeenvwj813
    May 1, 2011

    The only thing retarded is your statement. If I don’t like chocolate, I don’t eat chocolate, I don’t buy it, I don’t go to
    chocolate stores to peruse chocolates delicacies I will never eat….in like manner, if you do not like jewish Heritage, Jewish culture or Jewish people, then don’t hang out where the Jewish people play. And if your Jewish too.

  74. #74 CNA Classes Online
    May 2, 2011

    This was great reading Brian. And in fact, much thanks for all the previous posts on whale evolution – I used them as essential background reading when I was writing up my own post.

  75. #75 Emlak Haberleri
    May 5, 2011

    A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  76. #76 Proje Haberleri
    May 5, 2011

    Greg, I agree with Brian and Blake on this one. The main issue I have, however, is not that it’s Pepsi. It could have been Whole Foods for all I cared. It’s just another case of SEED simply treating us like our opinions do not matter, in this case not even letting us know ahead of time, and showing us that we are merely content for them. I don’t feel respected here, and I haven’t for a long time.

  77. ncidentally I didn’t see anything in Bly’s CV about education in or experience with journalism…

  78. #78 son projeler
    May 5, 2011

    A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  79. #79 Konut Firsatlari
    May 5, 2011

    It’s pretty important to have a boss you like and respect, and even more important to feel that they respect you…

  80. #80 bollywood haseena
    May 10, 2011

    Thanks for including me, and many thanks for the comprehensive coverage you’ve produced on this topic recently – you really have put the news to shame.

  81. #81 canlı maç izle
    May 14, 2011

    I agree with CNA “This was great reading Brian. And in fact, much thanks for all the previous posts on whale evolution – I used them as essential background reading when I was writing up my own post.”

  82. #82 Casus Kamera
    June 14, 2011

    Apparently, according to the new post at Page 3.14, there is going to be a cleaner distinction regarding the blog. Fine, and if that is not clean enough we should complain. Personally, though, I want to see more assurance (in action, when the time comes) that the blog posts themselves are not bullshit. And that will happen when they are written and we … address them in our own bloggy way.

  83. #83 gelinlikler
    June 21, 2011

    that it shall be unlawful for any teacher in any of the Universities, Normals and all other public schools of the State which are supported in whole or in part by the public school funds of the State, to teach any theory that denies the story of the Divine Creation of man as taught in the Bible, and to teach instead that man has descended from a lower order of animals

  84. Good for you. Yours is one of the few blogs I still read on Sb. Makes me think I should expand

  85. #85 bölgesel zayıflama
    July 21, 2011

    iggered the succession of different forms (he did not advocate evolution nor did he support multiple creations, and he generally kept his religious beliefs out of his

  86. #86 ankara oto kiralama
    July 25, 2011

    thank you A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  87. #87 ankara oto kiralama
    July 25, 2011

    Apparently, according to the new post at Page 3.14, there is going to be a cleaner distinction regarding the blog. Fine, and if that is not clean enough we should complain. Personally, though, I want to see more assurance (in action, when the time comes) that the blog posts themselves are not bullshit. And that will happen when they are written and we … address them in our own bloggy way.

  88. #88 justin tv
    August 4, 2011

    I agree “I’d like to see Science Blogs make it clearer that the Pepsi Blog is a Pepsi Blog and not independant science. Being able to evaluate sources properly is important. If it were clear that this is a paid-for corporate blog, I don’t think it’d be much worse than you having to share Science Blogs with other blogs that are terrible. You have Cassubon’s book, which is nothing but terrified, uninformed reaction to environmental problems and you have Greg Laden, ignorant blatherer extroidinaire. Not everything here on Science Blogs is worth reading, sometimes you share space with blogs that shouldn’t be here. I understand that corporate shill is a different kind of bad blog than individual crazies, but in the end, crap is crap. Stick around “

  89. #89 canlı maç izle
    August 5, 2011

    I agree “I applaud your principled decision, Brian. A writer of your calibre will make it regardless of where he blogs and I will of course do my best to promote your writing wherever you end up”

  90. I’m staying and I’m not necessarily liking the corporate model. I think the corporate blogs, if they are actually needed (and they may well be) need to be kept low in number, distinguished better, not be allowed to be shills for the corporations but rather outlets for scientists working in R&D divisions, and otherwise watched closely.

  91. #91 afrika mangosu
    August 21, 2011

    Brian, I just noticed your revision from hiatus to exodus.

    No on is going to hold it against you if you change your mind back. Which you should do.

    Remember, think twice, blog once. Then think some more and come back.

  92. #92 emlak haberci
    August 23, 2011

    I agree “I applaud your principled decision, Brian. A writer of your calibre will make it regardless of where he blogs and I will of course do my best to promote your writing wherever you end up”

  93. #93 emlak haberleri
    August 24, 2011

    I’m staying and I’m not necessarily liking the corporate model. I think the corporate blogs, if they are actually needed (and they may well be) need to be kept low in number, distinguished better, not be allowed to be shills for the corporations but rather outlets for scientists working in R&D divisions, and otherwise watched closely.

  94. #94 emlak kulisi
    September 30, 2011

    thank you A fatal flaw was that they failed to have any representative posts ready to go up when the blog went live.

  95. #95 hava perdeleri
    January 11, 2012

    Just out of sure curiosity, will you leave this blog up as an archived site? There are some posts of yours that I found very interesting (notably one about the diets of Pleistocene cave hyenas, and one on Australopithecus sebida), and I’d hate to see them go in case I want to view them in the future.

  96. #96 canlı maç izle
    March 14, 2012

    I agree “I applaud your principled decision, Brian. A writer of your calibre will make it regardless of where he blogs and I will of course do my best to promote your writing wherever you end up”

The site is undergoing maintenance presently. Commenting has been disabled. Please check back later!