A colleague looking to buy Christmas gifts went to the Discovery Channel store page and noticed that boys and girls had two different pages. It’s nice to see that a company supposedly dedicated to scientific inquiry has decided that girls don’t like or want science.
What do I mean? Well, here’s the first five gifts for the boys:
- Discovery Whodunit? Forensics Lab
- Discovery Fingerprint Lab
- Discovery Speed Detector
- Radio Control Equalizer Stunt Car
- Discovery Remote Control Chromashift Roboreptile
Here’s what the first item looks like:
Very sciency. Now for the girls:
- Discovery Ultimate Pottery Wheel
- Discovery Knit Kit
- Discovery Deluxe Nail Salon (not only are they reinforcing stereotypical gender roles, but they’re also turning them into Long Islanders. Besides, you wouldn’t want to break a nail working with that Fingerprinting Kit, now would you, dear?)
- It’s My Life Scrapbook Kit
- Discovery Friendship Bracelets
- Discovery Jellloopdeloops Jewelry Kit (just what the fuck is a “Jelloopdeloop”? Somehow I don’t think Marie Curie played with Jelloopdeloops)
- Klutz ┬« Paper Fashions Kit
- It’s All About Me Quiz Book (yes, one can never be too vacuous)
I’ve added more to this list just to show you how craptacular it is. Oh yeah, you have to get to the bottom of the girls page to see the “Discovery Whodunit? Forensics Lab”–the first item for the boys. And here’s a girls item, the Jelloopdeloops:
Sciency? Not so much.
Way to reinforce stereotypes, guys–and I mean guys. Why are they dividing science-oriented toys by gender anyway?