You might have heard that ScienceBlogs has rolled out a new blog about nutrition sponsored by Pepsi and that will discuss some of the things Pepsi is doing (so far, I’ve seen responses here, here, and here). Never mind shattering the credibility of someone who wrote this:
…keep in mind that most of the problems we face, from healthcare, to information privacy, to environmental degradation, stem in part, if not entirely, from the imbalance between capital and labor, or between capital and the individual citizen.
After all, I run a shitty little blog, and my problems don’t amount to a hill of beans, as Bogey would have said. But it undermines ScienceBlogs’ (and my) credibility regarding a range of health issues.
At times, my career has been a little harder than it needed to be because I realized that integrity is like virginity–once you lose it, you don’t get it back (although unlike virginity, losing integrity is a bad thing).
I’m waiting to see how the Pepsi blog shakes out (and to see what else happens), but this is not a good thing–and I had no idea it was happening (I found out about it on Twitter).
I’m fine with selling ads–bills have to get paid. And if a corporate sponsor wants to put up a blog that accepts unedited, unaltered contributions from people, fine (in my experience, it usually backfires as PR–we’re an unruly bunch). I’m even fine with having someone from Pepsi blog for us, but as themselves, not as official representatives of the Pepsi corporation. After all, some people here are employed by for-profit companies: they’re allowed to have opinions too (duh).
I’m disappointed because I like blogging here, and I’m trying not to burn bridges, but, to basically sell the middle of the page–the content–leaves the rest of us in an untenable position. How is anyone to know what is corporate propaganda versus what is the true opinion of the blogger? Hopefully, ScienceBlogs will come to its senses (if nothing else, Sb touts itself as a news source, which the Pepsi blog by its very existence obliterates).
So until this is resolved (or if it is resolved), I’m working to rule.
Science is corporate culture, I guess.