In the midst of all the chatter about Google+, many people seem to have ignored what this is really about: monetizing the cloud. What Google wants to do is make easy for you to store all of your documents and files on their servers, for which they will charge a small fee and/or use your registration and user habits for marketing purposes. Vincent Wong explains:
That toolbar is pretty important:
Apple is also trying to capitalize on the cloud.
The recent ‘upgrade’ of iTunes which can put all of your iTunes purchases on the cloud is the most obvious effort. But the iPad with its relatively limited storage capacity is clearly an attempt to monetize the cloud (with drug dealers, the pipe and first hit is always free. Or at least cheap). 32 Gb isn’t really much storage, but that doesn’t matter if you’re linking to the cloud.
Of course, I’m not sure what you’re supposed to do with all of your porn.
Both Google’s and Apple’s attempts are especially insidious, since they are targeted towards people who really aren’t high-end computer users. I write insidious because I think storing many things on the cloud is stupid. Not only will you end up paying for access your own files (some of which you already paid for, others that you created), but you have ceded your privacy, your stuff to a corporation. Can’t imagine what could possibly to go wrong with that. It will also make government vitiation of civil liberties that much easier.
But circles are groovy. Or something.