Mixing Memory

How’s Your Life? I Dunno, Is It Raining?

If you’ve been reading this blog for a while, you probably know that I’m fascinated by findings that show just how little we know about ourselves. Most of what’s going on in our heads occurs below the level of awareness, and behind the often impenetrable barrier of the unconscious. Often when we’re asked to make judgments, explain our actions, or assess our current motivational or emotional states, we’re pretty much just guessing, and using what, from a third-person perspective, often seems like the least relevant information to do so.

One great illustration of this came in a classic experiment by Norbert Schwarz and Gerald Clore(1). They randomly called people in the university directory on either rainy or sunny days, told them they were doing research for another university, and asked them to rate their current mood and their satisfaction with their life “as a whole these days.” Previous research had shown that the weather can affect people’s current moods, with rain making people less happy, and sunshine more happy. So Schwarz and Clore expected people called on the rainy days to be less happy, currently, than people called on sunny days. Schwarz and Clore were able to replicate this effect, with rating themselves as called on sunny days rating themselves as being happier (m = 7.5, on a scale of 1 to 10 with 1 the least happy and 10 the happiest) than people called on rainy days (m = 5.4).

But the weather shouldn’t affect life satisfaction, right? Oh, but it did! In their control condition (more on that in a moment), people called on sunny days were more satisfied with their lives (m = 6.6, again on a 10-point scale) than people called on rainy days (m = 4.9). This suggests that people are using their current mood, which is largely caused by temporary external factors (in this case, the rain), to evaluate their life satisfaction. But it gets better.

In two conditions, the interviewer caused the people to think about the weather before asking them the mood and life satisfaction questions (in the control condition, the interviewer didn’t say anything about the weather). In one of these conditions, the weather prime was indirect: they just began the conversation by asking how the weather was. In the other, it was direct: they told the respondent that they were interested in how the weather affected people’s moods. In both cases, the effect of the weather on mood remained. That is, people still felt happier on sunny days than rainy ones. But the effect of the weather on life satisfaction disappeared. The ratings for people called on rainy days (6.71 and 7.07, in the indirect and direct prime conditions respectively) were almost identical to those of the people called on sunny days (6.79 and 7.21). Further, when Schwarz and Clore divided people by whether they were in a good or bad mood, they found that the effect of making them think about the weather only held for people in bad moods. That is, if they were in a good mood, they rated their life satisfaction as being high regardless of whether they were induced to think about the weather, but if they were in a bad mood, thinking about the weather caused their current mood to influence their life satisfaction rating less, and they gave higher satisfaction ratings.

What the hell, right? Here’s how Schwarz and Clore explain their results (p. 520):

[B]eing in sunny versus rainy weather influenced subjects’ reports of general well-being. However, this influence was not direct. Instead, it appeared to occur only insofar as these factors affected subjects’ moods, and these moods were considered to provide reliable information about well-being. Subjects appear to seek personally irrelevant explanations for an unpleasant mood state when such explanations are available. As a consequence, they then do not use their mood as information about their well-being. When in a good mood, however, subjects do use their mood as a basis for judging the quality of their life regardless of the availability of alternative explanations for the mood.

In other words, when we’re doing something difficult like rating our overall life satisfaction, something that doesn’t come very naturally, we tend to rely on our current mood, even if that mood is influenced by factors that are, for the most part, irrelevant to our overall life satisfaction — like the weather. But if we’re made aware of the influence of irrelevant factors on our current moods, we realize that those moods aren’t good indicators of our life satisfaction, and discount them when assessing that satisfaction, particularly when the unreliable indicator suggests dissatisfaction.

This finding seems particularly relevant these days, when research about happiness and life satisfaction is all over the news (e.g., “findings” suggesting that men are happier than women). If we’re just not very good at assessing our life satisfaction, and have to rely on our current mood, whatever its causes, to do so, then such research, at least to the extent that it relies on self-report (and it mostly does) is pretty much worthless.


1Schwarz, N., & Clore, G. L. (1983). Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. Journal of Personality and Social
Psychology
, 45, 513-523.

Comments

  1. #1 Scott Belyea
    October 6, 2007

    This is another study where my reaction is, “Yes, but I don’t react that way,” and I can’t help wondering how many other people have a similar reaction.

    Example – It’s Saturday, and I’m sitting with my laptop on my back deck doing a bit of work. I’ve just put up my tarp because it’s started to rain. Now, I like rain, and I enjoy sitting out here with the noise of the rain on the tarp. Happy? Yes. Satisfied with life at the moment? Yes. Would it be any different if it were sunny? Well, if it were sunny, hot, and humid, I’d be less happy.

    Mind you, the work I’m doing on this Saturday is billable, and that may easily override any effect of the weather … :-)

  2. #2 Ponder Stibbons
    October 7, 2007

    My personal experiences pretty much fit what they found. I am conscious that I tend to be depressed about *life in general* when the weather is bad, because when it turns good I find myself wondering why I was so pessimistic then, and can point to no reason other than the weather.

    I’m not sure these finding necessarily invalidate comparative happiness surveys. One might argue that the effects of weather (and possibly other irrelevant factors) ‘cancel out’ between different groups in a survey (so, for example, men and women experience the same amount of bad weather on average), so happiness surveys might still tell us something about relative levels of happiness.

  3. #3 Valerie
    October 7, 2007

    Hi-

    I would like to email you but can’t find an address on this site. If possible, could you use the email I listed for this comment to get back to me. I would like to ask you a few questions regarding your blog. I wrote a review of your blog for a class called the Literary Mind that I’m taking, and am hoping to be able to get some relevant information from you.

    And it’s sort-of interesting how these things that affect our mood are usually under the radar but when they are pointed out we become well aware of the impact. I read about weather related depression back as an undergrad and have since been able to pinpoint when it’s affecting me. Makes someone feel powerful in a way because you can actually objectively look at yourself then.

  4. #4 greensmile
    October 9, 2007

    most of us have a mind and it is forever foreign to all but a few of us. Given the light you shine in that deep cave of unawareness, I am not surprised you got 500000 comments and counting. I read here a lot more than I comment.

  5. #5 John Curious
    January 2, 2008

    Very interesting study and the really intriguing part is the fact that the subjects who were in a happy mood weren’t influenced,when judging the quality of their life,by the suggestion that their current mood might have played some role in the assessment of the quality of their life…