The drug rep's ultimate sales tool - "First one's free" : Neuron Culture

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I write articles on science, medicine, nature, culture and other matters for the New York Times Magazine, The Atlantic, Slate, National Geographic, Scientific American Mind, and other publications, and am working on my fourth book, The Orchid and the Dandelion, which expands on my recent December 2009 Atlantic article. In August 2010, I'll be moving to London for a year to work on the book. I'll also serve as a senior fellow at City University London's MA science journalism program.

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The drug rep's ultimate sales tool - "First one's free"

Posted on: February 11, 2009 9:45 AM, by David Dobbs

A former: drug rep explains :

Samples are the number one influencer of the prescribing habits of doctors, and I proved this with my last pharma company, which was a very small one, where doctors could request samples simply by faxing in a form off of the company%u2019s website. I became the third best rep in sales out of 200 within six weeks, and never made one call on a doctor%u2019s office. I mailed these forms anonymously instead to the offices in my territory.
Dan A.

At DrugRepTime, hat tip to PharmaGossip.