The Neurocritic: Genomarketing! : Neuron Culture

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I write articles on science, medicine, nature, culture and other matters for the New York Times Magazine, The Atlantic, Slate, National Geographic, Scientific American Mind, and other publications, and am working on my fourth book, The Orchid and the Dandelion, which expands on my recent December 2009 Atlantic article. In August 2010, I'll be moving to London for a year to work on the book. I'll also serve as a senior fellow at City University London's MA science journalism program.

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The Neurocritic: Genomarketing!

Posted on: November 12, 2009 6:33 PM, by David Dobbs

Is this the foreshadowing of a highly unethical marketing practice? Marketing based on MAO-A genotype, as determined from mailed-in credit card applications and payments? Credit card companies will have in-house labs to extract DNA from stamps and envelope flaps (Sinclair & McKechnie, 2000; Ng et al., 2007).¹ Taking it one step further, entire marketing campaigns will be tailored to specific markers in an individual’s genome.²
Is this what it’s coming to? Not so fast. Are there any limitations in the findings of De Neve and Fowler (2009)? There are many!!

via neurocritic.blogspot.com

Vintage Neurocritic here. Gotta see it.

Posted via web from David Dobbs's Somatic Marker