How We Decide

Neuron Culture

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I’ve had mixed reactions to Gladwell’s writing over the years: I always enjoy reading it, but in Blink, especially, when he was writing about an area I knew more about than in his other books, I was troubled not just by what seemed an avoidance of neuroscientific explanations of attention and decision-making, but by an…

The book opens so thrillingly — a plane crash, a last-second Super Bowl victory, and a first chapter that comfortably reconciles Plato and Ovid with Tom Brady and John Madden — that it spawns a worry: Can the book possibly sustain this pace? “How We Decide” delivers. Jonah Lehrer, — author of “Proust Was a…