loss aversion
Neuron Culture
Tag archives for loss aversion
Loss aversion and the rough road for health care reform
Posted by David Dobbs on July 2, 2009
(1)
An article from the Standard ponders why, despite widespread recognition that the country needs health care reform, we may not get it. The relatively new field of behavioral economics–a blending of psychology and economics–helps makes sense of these clashing views. One major tenets of this sub-discipline is that people value a “loss” about twice as…