Neuron Culture

Tag archives for neuroeconomics

The book opens so thrillingly — a plane crash, a last-second Super Bowl victory, and a first chapter that comfortably reconciles Plato and Ovid with Tom Brady and John Madden — that it spawns a worry: Can the book possibly sustain this pace? “How We Decide” delivers. Jonah Lehrer, — author of “Proust Was a…