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Category: Technology
Posted on: September 13, 2007 4:25 AM, by Mo
Taking its lead from the (Product) Red AIDS fund-raising campaign, the Alzheimer's Association has chosen purple as its signature colour.
To support the initiative, electronics manufacturer SanDisk has co-branded two products. For every purple 2GB Cruzer Micro drive and 2GB SanDisk Ultra II SD card sold, SanDisk will donate $1 to the Alzheimer's Association.
YES! Send me a free issue of Seed.
If I like what I see, I'll receive 5 more issues (6 in all) for just $14.95. That's 50% off the cover price! If I'm not completely satisfied, I'll simply write "cancel" on the invoice and owe nothing. The free issue is mine to keep.
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Technology
Comments
Here's a link directly to the item in question.
Posted by: Colin M | September 13, 2007 6:00 AM
Maybe it's just me, but this just doesn't feel right - isn't it a bit inconsiderate to support Alzheimer's research with the proceeds from "flash memory" products?
Either that, or it's intentional, and absolutely brilliant marketing...
Posted by: Thinker | September 13, 2007 8:11 AM
If I can remember, I will send this link to my daughter at Northwestern!
Posted by: J-Dog | September 13, 2007 10:42 AM