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Category: Technology
Posted on: September 13, 2007 4:25 AM, by Mo
Taking its lead from the (Product) Red AIDS fund-raising campaign, the Alzheimer's Association has chosen purple as its signature colour.
To support the initiative, electronics manufacturer SanDisk has co-branded two products. For every purple 2GB Cruzer Micro drive and 2GB SanDisk Ultra II SD card sold, SanDisk will donate $1 to the Alzheimer's Association.
Technology
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Maybe it's just me, but this just doesn't feel right - isn't it a bit inconsiderate to support Alzheimer's research with the proceeds from "flash memory" products?
Either that, or it's intentional, and absolutely brilliant marketing...
If I can remember, I will send this link to my daughter at Northwestern!
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Comments (3)
Here's a link directly to the item in question.
Posted by: Colin M | September 13, 2007 6:00 AM