Reed Elsevier is experimenting with open access.
The publishing giant has just launched a web portal called OncologySTAT. The service is aimed at physicians, who will be required to register their personal information at the site in order to gain immediate and free access to research papers from 100 of Reed Elsevier's journals.
Elsevier plans to finance the service with revenue generated by advertising and sponsorship from pharmaceutical companies. It hopes to get 150,000 doctors signed up to the site over the next 12 months.
Comments (1)
Mo, perhaps equally interesting is that I found two blogs on the site, one written by Dr Nick Genes of Blogborygmi and Grand Rounds fame. I wonder which medbloggers they might recruit next.
Posted by: Abel Pharmboy | September 11, 2007 10:42 AM