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Not Exactly Rocket Science

My small attempt to celebrate science and to make it interesting and fun by giving jargon, confusion and elitism a solid beating with the stick of good writing.

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Psychology:

Fast food logos unconsciously trigger fast behaviour

Category: Psychology

Subliminal exposure to fast food symbols, such as McDonalds' golden arches, can increase people's reading speed. Thinking about such foods can boost preferences for time-saving goods, or for immediate gratification over long-term decisions.

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Requests work better than orders, even when we're asking or ordering ourselves

Category: Psychology

People do better at a simple task if ask themselves whether they'll do it than if they simply tell themselves to do so. Even a simple reversal of words - "Will I" compared to "I will" - can boost motivation and performance.

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Subliminal flag shifts political views and voting choices

Category: Politics

Subliminal exposure to national flags can shift a person's political views and even who they vote for. They can even affect the attitudes of volunteers to the Israeli-Palestine conflict.

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Pay it forward? Cooperative behaviour spreads through a group, but so does cheating

Category: Cooperation

An act of generosity can apparently ripple through a group of strangers, but so can an act of deception.

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Not Exactly Pocket Science - panic aboard the Titanic, the rise of polar bears and emasculated frogs

Category: Animals

News bites on behaviour aboard sinking ships, the evolution of polar bears, and the pesticide that chemically castrates frogs.

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Quicker feedback for better performance

Category: Psychology

We do better at tasks the sooner we expect news about our performance. If we think we'll be evaluated quickly, the threat of a negative appraisal looms ever larger. And this greater sense of danger motivates us to work harder.

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RCT: video games can hamper reading and writing skills in young boys by displacing other activities

Category: Education

In a randomised controlled trial, boys who had received video games had lower reading and writing scores than expected after 4 months, and more academic problems at school. This effect was due to the games displacing other after-school academic activities.

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Can a sniff of oxytocin improve the social skills of autistic people?

Category: Autism

A preliminary study of 13 people suggests that some of the social difficulties experienced by autistic people could be temporarily relieved by inhaling a hormone called oxytocin.

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Clean smells promote generosity and fair play; dark rooms and sunglasses promote deceit and selfishness

Category: Psychology

The English language is full of metaphors linking moral purity to both physical cleanliness and brightness. We speak of "clean consciences", "pure thoughts" and "dirty thieves". We're suspicious of "shady behaviour" and we use light and darkness to symbolise good...

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Why does the gunslinger who draws first always get shot?

Category: Psychology

People have a "reactive advantage", where they execute a movement about 10% more quickly if they're reacting to an opponent rather than just initiating it themselves.

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