Another food psychology cartoon (see previous) from the Cornell University Food and Brand Lab illustrating their research on unintentional overeating.

The next time you look at a menu with tempura-battered Alaskan halibut cheeks nestled with citrus slices avec pomme des frites, remember that somewhere else it's just fish and chips. In the supermarket as well, long-winded "gourmet" product names on products may disguise the fact they're little different from more plainly labelled items.




