Normally I’m all for ripping PETA a new one, but there are all sorts of problems with this ad, which (among others) has appeared in Time Square and in the NYT.
It seems that the Center for Consumer Freedom, who is sponsoring the ads and bills itself as a grass roots organization, is actually a front for big tobacco and the fast food companies.
The group defines its mission as fighting against “a growing cabal of food cops, health care enforcers, militant activists, meddling bureaucrats, and violent radicals who think they know what’s best for you, [who] are pushing against our basic freedoms.” 
CCF has argued against smoking bans, for retaining the permissible driving blood-alcohol level at 0.10, and questions the heavily debated dangers of red meat consumption, and pesticides.
Do you support a group which has railed against some horrible groups (like PETA) but in the past has clearly been a tool of big tobacco etc. to simply make more money ignoring whether the consumer is harmed in the process?
I think the ads are clever and clearly someone needs to directly fight all the ridiculous things PETA has done in the past – but at what cost?
For more info check out the wikipedia article above and this one here.
What do you think?