The futility of being Cheri Yecke

Yecke, Minnesota’s former odious education commissioner, is now campaigning to be odious education commissioner for the state of Florida. Her history in our fair state is now a bit of a stain on her reputations, so she hired a company called “reputationdefender” to sanitize the internet for her. This company googles up people who have said unkind things about their clients and sends out email threats to them, telling them to take it down. Their first target: gentle Wesley Elsberry. What’s particularly weird about this is that the post in question is simply a collection of news clippings with sources, with virtually no commentary at all.

Even weirder, if you google Cheri Yecke, Wesley’s post is #5; posts on Pharyngula occupy the #3 and #4 slots, and I guarantee you, I take much greater joy in stomping on yucky Yecke than Wes…but “reputationdefender” hasn’t hassled me at all.

It is amusing, though, that her efforts to whitewash the past and silence her critics are going to win her wider attention on the net. Look, here I am, once again adding to the links pointing to her creationist-friendly history!

You have got to take a look at “reputationdefender’s” claims to believe them. For the low, low price of $29.95, they promise to DESTROY any online entry you don’t like. That’s good to know—the limit of their efforts is that they’ll put $30 worth of time into expunging the web of undesirables. What is that, about 10 minutes of a lawyer’s time spent drafting a letter? $30 wasted on an exercise in futility?

Here’s what they promise to do. For about $15/month, they’ll regularly search online content for you, and send you a report. Then, at your request…

Next, we DESTROY. You can select any content from your report that you don’t like. This is where we go to work for you.

Our trained and expert online reputation advocates use an array of proprietary techniques developed in-house to correct and/or completely remove the selected unwanted content from the web. This is an arduous and labor-intensive task, but we take the job seriously so you can sleep better at night. We will always and only be in YOUR corner.

If we find an item of online content you don’t like, we’ll carry out our proprietary DESTROY process for you on that item for the one-time low fee of $29.95. This is where the rubber hits the road. It is an arduous and time-consuming process for our team of specialists, but we work hard so you can sleep better at night. You don’t pay this till you command us to DESTROY unwanted online content.

The “proprietary” and “arduous and labor-intensive task” seems to involve meekly asking the author to take down his article.


  1. #1 Blake Stacey, OM
    June 26, 2007

    Um, when I click your Google-search link I see Pharyngula posts at positions 8 and 9 (3 and 4 are Craig Westover posts).

  2. #2 David Marjanovi?
    June 26, 2007

    I’d love to see the fine print that contains the definition of DESTROY?.

  3. #3 David Marjanovi?
    June 26, 2007

    I’d love to see the fine print that contains the definition of DESTROY?.

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