This ad campaign is going to have some troubles, I suspect. It’s saying something I want to hear: they’re marketing wild seafood from Alaska, and they’re trying to convince me that it is a sustainable fishery. I have my doubts; but they are about to start a series of ads to tell me that it is, and they’re pushing salmon and king crab. Mmmmm. I want to believe. Delude me, baby, I want to taste your sweet, sweet lies.
The slogan is “Grab a fork, and eat all you want. There’s a lot more out there,” though, which I find appalling. And worse, far worse, I watched the ads. Who is mouthing that slogan? Ben Stein. I heard it, and my brain instantly clicked into full cynic mode. “He’s freakin’ lying,” my brain whispered to me, “Don’t trust a word he says.” And now I’m convinced that evil goons are chumming the North Pacific with baby seal blood and killing the fish with dynamite. So, DON’T BUY WILD ALASKA SEAFOOD. It’s evil.
Ah, the power of advertising.