It’s 2008 — I think astrology has been dead for a few centuries. But OK, it’s been shown to be worthless again. A large study of thousands of “time twins” — people who were born at the same time — has concluded that there are no correspondence between them.
Researchers looked at more than 100 different characteristics, including occupation, anxiety levels, marital status, aggressiveness, sociability, IQ levels and ability in art, sport, mathematics and reading – all of which astrologers claim can be gauged from birth charts.
The scientists failed to find any evidence of similarities between the “time twins”, however. They reported in the current issue of the Journal of Consciousness Studies: “The test conditions could hardly have been more conducive to success . . . but the results are uniformly negative.”
Don’t look for astrology to vanish, though. Here’s the real surprise in the story.
Some of the most popular figures in the field, such as Russell Grant, Mystic Meg and Shelley von Strunckel, can earn £600,000 or more a year.
A single profitable astrology website can be worth as much as £50 million.
When the Daily Mail discovered that its expert on the zodiac, Jonathan Cainer, was about to leave the newspaper in 1999, it reportedly offered him a £1 million salary and a £1 million bonus to stay. He still preferred the offer at the Daily Express: no salary but all the money from his telephone lines.
Obviously, I’m in the wrong business. Maybe I need to start inserting the occasional horoscope reading in my blog posts.