A Ford dealership is taking a novel approach to advertising: by telling a small subset of their potential customer base to shut up.
But did you know that 86% of Americans say they believe in God? Since we all know that 86 out of every 100 of us are Christians, who believe in God, we at Keiffe & Sons Ford wonder why we don’t tell the other 14% to sit down and shut up. I guess maybe I just offended 14% of the people who are listening to this message. Well, if that is the case then I say that’s tough, this is America folks, it’s called free speech. None of us at Keiffe & Sons Ford are afraid to speak out. Keiffe & Sons Ford on Sierra Highway in Mojave and Rosamond, if we don’t see you today, by the grace of God, we’ll be here tomorrow.
One sad thing about that is that it is probably effective, and I would be unsurprised if the ad is doing well for them. The dealership is in a conservative part of California (Mojave), and I suspect the area has fewer than 14% in the group they’ve just kicked to the curb. In addition, the ad probably simply reinforces in-group loyalty for the dominant Christian audience.
Oh, well. There’s not much we can do, except boycott Kieffe and Sons Ford, and heck, boycott Ford altogether — Ford seems unconcerned about the fact that one of their dealerships is using bigotry to sell cars. You could also write to Kieffe and Sons, although they’ve already announced that they don’t give a damn about your opinion. If you do write, though, be polite.
I know we’re going to be in the market for a new car in the next few years. It won’t be a Ford. There was no risk that I’d be going to Mojave, California to pick it up, though.