A new entry in the best title every contest, arXiv:0907.4152:
Authors: Don N. Page
Abstract: A simple proof is given that the probabilities of observations in a large universe are not given directly by Born’s rule as the expectation values of projection operators in a global quantum state of the entire universe. An alternative procedure is proposed for constructing an averaged density matrix for a random small region of the universe and then calculating observational probabilities indirectly by Born’s rule as conditional probabilities, conditioned upon the existence of an observation.
WWJD? Not quantum Born’s rule, apparently.