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Coca-Cola and Water Use in India: “Good Till the Last Drop”

Posted by EMJ on March 11, 2010
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                 Coca-Cola sucks India dry.      Image: Carlos Latuff / Wikimedia CommonsThe marketing executive who came up with Coca-Cola’s popular slogan in 1908 most likely never expected it would be taken so literally. However, a hundred years ago there probably weren’t many who imagined a term like “water wars” could exist in a region that experiences annual monsoons.…