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sm_cover_draft_atom.jpgYou've read the blog, now try the books! How to Teach Physics to Your Dog is published by Scribner, and available wherever books are sold. How to Teach Relativity to Your Dog is published by Basic Books and will be available 2/28/2012, as foretold by the Maya.

"Uncertain Principles" features the miscellaneous ramblings of a physicist at a small liberal arts college. Physics, politics, pop culture, and occasional conversations with his dog.

Chad Orzel "Prof. Orzel gives the impression of an everyday guy who just happens to have a vast but hidden knowledge of physics." (anonymous student evaluation comment)

Emmy, the Queen of Niskayuna Emmy is a German Shepherd mix, and the Queen of Niskayuna. She likes treats, walks, chasing bunnies, and quantum physics.

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Judging a Book's Cover

Category: Book WritingPhysics BooksPhysics with EmmyPublicity
Posted on: November 23, 2009 10:12 AM, by Chad Orzel

The pictures I posted last night aren't really the greatest for seeing the cover of How to Teach Physics to Your Dog, so here's a shot of the book jacket spread out on my desk:

sm_book_jacket.jpg

This isn't the greatest, either, but it does give you a sense of the key features of the jacket design, which I like a lot:

First of all, there's the quizzical looking black dog on the cover. I've known about this image for a while, but I really like the dog's expression. I wish I could reliably get Emmy to do that and get a picture of it.

The second element, and the first new to me, is the yellow spine with the little Jack Russell terrier reaching for the title. That's a really nice touch, and makes the book stand out even when it's not shelved facing out.

Third, there's the shaggy little dog in the cone on the back cover. I'm not sure why they picked that particular dog to be looking up at the awesome blurbs, but it's a cute effect.

Now, it's entirely possible that I'd be saying nice things about any design at all that they came up with, because, dude, Real Books! But I do think that the art department did a really nice job with this.

As for Emmy, she's not happy that there are three-- three!-- inferior dogs on the cover, but I explained to her that they're on the cover because the book is designed to help other humans understand quantum physics and explain it to their dogs. Having such an obviously superior animal as herself on the cover would just be too intimidating for the average owner of an inferior dog.

She's resigned to it, now, but remains skeptical that other dogs will get very much out of it... She's particularly dubious about the Jack Russells-- "Those dogs won't sit still long enough to learn anything," she said. "They have the attention span of a-- ooh! cracker crumbs!"

So, there you go.

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Comments

1

My old Jack Russell sat still every Sunday through the entire hour-long episode of Otis and Milo, watching it carefully!

Love the cover - I agree they did a great job with it. Can't wait for the book to arrive.

Posted by: Coturnix | November 23, 2009 10:48 AM

2

What is the dog on the cover levitating on? And who had the idea to put a black dog on a black background?

Posted by: Bee | November 23, 2009 12:25 PM

3

I'm more amused that the dog on the back cover seems to be wearing the collar of shame.

Posted by: Brian | November 23, 2009 2:01 PM

4

Squirrel!

Posted by: KevinQ | November 23, 2009 2:56 PM

5

I just pre-ordered the book from (sorry) The Evil Empire. I admit that my first thought was, "Who are those dogs, and what have they done with our Emmy?"

Thank you for the explanation.

Congratulations, Chad!

Posted by: Elizabeth | November 23, 2009 7:33 PM

6

I know how to make Emmy feel better. We just got the Christmas X-tremeGeek catalog, and the fetching slingshot duck or the pet water bottle with built in trough look like just the thing for her stocking.

Posted by: CCPhysicist | November 24, 2009 12:35 AM

7

I assumed that the back collar dog was demonstrating the light cone, the collar of shame which we all wear.

Posted by: DavidS | November 24, 2009 8:32 AM

8

That is, to my taste, a very good cover.

If it were Science Fiction or fantasy, it would need to differ.

http://www.magicdragon.com/UltimateSF/thisthat.html#cover

Posted by: Jonathan Vos Post | November 24, 2009 6:17 PM

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