It occurs to me that if you take the Super Bowl as a comment on the current state of the US of A– which, you might as well, because it’s as good as anything else– we are totally screwed.
I mean, consider the fact that two-thirds of the ads were for Bud Light. OK, that may be a slight exaggeration, but I think every commercial break in the first half had at least one Bud Light ad in it. That basically tells you that the only company with the money to spend on Super Bowl advertising is one that makes its money from helping people drown their sorrows. That’s an encouraging statement.
Worse yet, the general crop of ads continued the deplorable trend of glorifying idiots. This has been going on for years, but has really reached a peak lately with things like the Sonic ad campaign with two idiots in a car, those Coors Light commercials with the football coaches, and pretty much any commercial Taco Bell has made in the last, say, ten years. Maybe longer.
And worst of all, the Simpsons totally sold out. I mean, really, is nothing sacred?
What a bunch of crap. Space aliens looking at this year’s sorry crop of ads would probably decide to save time and just nuke us from orbit. The orbit of Jupiter.
On the bright side, it was at least a decent game. Congratulations to the Saints, the feel-good story of the century so far.