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jake-head-shot.jpgJake Young is a MD/PhD student at Mount Sinai School of Medicine in NYC getting a PhD in Behavioral Neuroscience. He holds a BS and MS in Biological Sciences from Stanford University. If a volcano were to erupt Pompei-style in Central Park, his body would be preserved in a scoliotic posture over his lab desk. Archeaologists would later conclude that he spent most of his day training rats to perform tricks, until he went blind building electrical equipment by hand using a dissecting microscope. But, still, he died happy...because science is cool.

Pure Pedantry is a blog about science -- social sciences and otherwise -- as well as academic and scientific culture. No one can live on science alone, so I also like to dwell on pop culture, periodically explore the humanities, and indulge in other types of geeky goodness.

DISCLAIMERS: 1) Jake Young is not a licensed physician (yet). He is merely a medical student. The information published on this site is not intended for use in medical decision-making. Please seek advice from a licensed, medical professional before making any health decisions. 2) The opinions expressed are my own. They do not represent the views of SEED magazine or the educational establishments I currently attend or attended in the past.

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Farcically Bad Orange Juice Commercial

Category: Haha, a funnyTV
Posted on: March 3, 2008 10:23 AM, by NotoriousLTP

Tom-Selleck---Magnum-PI--C10102602.jpegI don't know if you have seen these, but Florida Orange Juice started a new ad campaign featuring commercials with the voice of Tom Selleck. (Magnum PI does like his orange juice.)

Anyway, the commercials show a beaker into which is being poured OJ. Tom Selleck then proceeds to say:

"Food scientists have spent years with their beakers and flasks and chemistry sets, trying to come up with something as good for you as Florida orange juice," says Selleck's deep baritone. "But they've never come close. Start your day with almost 25 percent of your daily recommended fruit and vegetable servings in one 8-ounce glass."
To close the commercial, Selleck suggests, "It's a miracle in every way. Florida orange juice. Healthy. Pure and simple." (Emphasis mine.)

Really? Are scientists really furiously experimenting to make something better than orange juice? If they were to do so, would they really be using beakers and chemistry sets? Really?

This is the sort of farcical nonsense that gets bandied about in your average commercial with a limited amount of comment, but if you think about it that is simply a ridiculous image.

Lab book:

Day 1: Mixed acid and water. Not as good as orange juice.
Day 2: Mixed base and water. Thought it was better than orange juice. Gave to test subject -- a rat. Dissolved test subject. Have concluded that it is not as good as orange juice.
Day 3: Tested nitroglycerin on new test subject. Test subject has exploded. Have concluded that trying random chemicals from lab is not effective at finding better orange juice.

...

You lied to me Selleck. There are really no food scientists working on this problem. Yet strangely your mustache still calls to me...

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Comments

1

Six hundred sixty six days later: Found my work being quoted by fundies as proof it's not possible for an orange to have evolved.

Posted by: blf | March 3, 2008 4:26 PM

2

What about Tang?

Posted by: T. Bruce McNeely | March 3, 2008 11:42 PM

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