What’s the point of this ad?
Your parents do it. They are probably doing it right now. But you don’t want to know that. Just like you don’t want to know what happens to chicks and chickens on factory farms. You don’t want to know that behavioral scientists have discovered that the cognitive abilities of a chicken rival that of cats, dogs, and even young humans. But, whatever, as long as it tastes good, right?
Why would they want us to associate our parents doing the dirty with their campaign? Talk about a terrible brand association.