Retrospectacle: A Neuroscience Blog

Maybe I’m just being snarky, but does anyone else find it somewhat amusing that this file photo of the iPhone using GoogleMaps has a big fat Starbucks as the point of interest? Hey potential iPhone users, now you can plan you next trip to Starbucks instead of just tripping over one every 30 feet! Brilliant I tell you!



  1. #1 Ukko
    March 1, 2007

    I think that during the presentation where the iPhone was first unveiled Steve called the Starbuck’s next to the convention center and ordered like 4000 lattes. I think that the image is the same one as the presentation. Now, I totally agree that there has to be some kickback going on there, which is odd considering that Starbuck’s partners with t-Mobile rather than Cingular.

    Man the sordid lives of corporations are complicated…

  2. #2 Beren
    March 1, 2007

    Yes, he demonstrated the map feature by searching for a Starbucks and then prank called the closest store. Fits right in with his love of turtlenecks, U2, and chic little gadgets.

    I can’t help but wonder, though, how much influence Starbucks’ free wifi access had on its use in a search on a device with a wifi chip inside (: Maybe he was trying to be subtle: “Don’t forget, you can use the Internet for free on this device from all of these locations! You already spend all your time there, right?”

  3. #3 Brian X
    March 3, 2007

    Hm, interesting. You know, if you go to Boston, there isn’t a Starbucks on every corner — more like every other corner. So the mapping feature might come in handy. Now Dunkin Donuts on the other hand… those really are everywhere.

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