Global climate change may melt glaciers, slash biodiversity, and displace countless coastal dwellers, but there’s one thing rising temperatures will never boil away: Our sense of style! That’s the message Diesel (the jeans company, not the fuel) hopes to spread with its newest advertising campaign, “Global Warming Ready.” When the Earth—and, apparently, all of its inhabitants—gets totally hot, we’ll be able to sunbathe by a beachy Mount Rushmore, motorboat off the coast of London, and slash our way through the jungles of gay Paris, all in our hip Diesel threads. Oh dear.
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Those penguins in Antarctica look like they’ve adapted pretty well!