Early detection can prevent almost 100 percent of colorectal cancer cases. Combating the disease is a question of social innovations that convince people of regular testing.
The Felix Burda Foundation, founded in 2001 by Dr. Christa Maar and Dr. Hubert Burda, with the quest to decrease the mortality rate of colon cancer in Germany, recently took their expertise to America. During a one-day symposium, hosted by the German Consulate, an international line-up of experts and activists came to share their perspectives on prevention, treatment, how to raise awareness and change attitudes, especially among unmarried, low-income men, who suffer the greatest risk of dying from the disease.
See Christa Maar talk about the foundation’s successful strategy to increase colonoscopy screenings in Germany here.