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Shifting Baselines

The Cure for Planetary Amnesia

The Shifting Baselines Blog

JacquetSEED.jpgJennifer Jacquet is a Ph.D. candidate with the Sea Around Us Project at the UBC Fisheries Centre. She works closely with Dr. Daniel Pauly, who coined the term Shifting Baselines, the syndrome on which this blog focuses. <img alt=
Josh Donlan
is a conservation scientist and a Visting Fellow at Cornell University. He often hides out in the backcountry of the Teton Mountains, pondering bygone giant beavers and ground sloths. He also is also the founder and Director of Advanced Conservation Strategies and has a habit of restoring remote islands.

RODodos.jpgScientist turned filmmaker Randy Olson, founder of the Shifting Baselines Ocean Media Project is also a blog contributor.

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New Projects & Publications

November 27, 2008: Jennifer Jacquet gives the talk "Why Consumers Alone Can't Save Our Fish" at 1pm at Simon Fraser University in Vancouver, B.C.

August 2008: Josh Donlan is co-author on a new paper titled Integrating invasive mammal eradications and biodiversity offsets for fisheries bycatch: conservation opportunities and challenges for seabirds and sea turtles published in Biological Invasions.

August 2008: Jennifer Jacquet is co-author on a new paper titled Funding Priorities: Big Barriers to Small-Scale Fisheries published in Conservation Biology.

August 2008: Josh Donlan is an author on a new paper in Journal of Applied Ecology titled Diversity, invasive species, and extinctions in insular ecosystems.

July 26, 2008: Randy Olson's film Sizzle premieres on the East Coast at the Woods Hole Film Festival in MA.

July 24, 2008: Josh Donlan gives a talk on biodiversity offsets to The Alcoa Foundation and the Alcao Intalco Aluminum Plant in Bellingham, Washington.

July 22, 2008: Jennifer Jacquet gives the talk "A Way Forward in a Sea of Market Based Initiatives to Save Wild Fish" at the Scripps Institution of Oceanography in La Jolla, CA.

July 19, 2008: Randy Olson's film Sizzle premieres on the West Coast at Outfest in Hollywood, CA.

July 17, 2008: Jennifer Jacquet gives the talk "In Hot Soup: Shark's Captured in Ecuador's Waters" at the Society for Conservation Biology Annual Meeting in Chattanooga, TN.

July 9, 2008: Jennifer Jacquet gives the talk "Flawed Data, Reef Fisheries, And Food Security: A Close Inspection Of Marine Fisheries Catches in Mozambique, Tanzania, Fiji, And The Solomon Islands" at the 11th International Coral Reef Symposium in Ft. Lauderdale, FL.

June/July 2008: Josh Donlan attends training for his Kinship Conservation Fellowship in Bellingham, WA.

May 2008: Josh Donlan is an author on a new paper in Ambio titled High impact Conservation: Invasive Mammal Eradications from the Islands of Western Mexico.

May 15, 2008: Jennifer Jacquet reviews Bottomfeeder: How to Eat Ethically in a World of Vanishing Seafood at the Tyee.

April 2008: Trade Secrets: Renaming and Mislabeling of Seafood by Jennifer Jacquet and Daniel Pauly is published in Marine Policy.

April 2008: Randy Olson and the Puget Sound Partnership release the flash video Shifting Baselines in the Sound:.

Mar. 2008: Dr. Josh Donlan joins the Shifting Baselines blog.

Jan. 2008 Jennifer Jacquet launches the Eat Like a Pig Seafood Wallet Card EatLikeaPigHalf.jpg

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Softcoral Porn

Category: Solutions
Posted on: November 26, 2007 9:00 AM, by Jennifer L. Jacquet

Would sexier oceans get a bigger budget?
In 2006, the U.S. alone spent an estimated $13.3 billion on the sex and porn industry. Worldwide, it was estimated sex industry sales were $97 billion.

Meanwhile, as of 1999, the entire world was spending only about $6 billion on nature reserves globally. The Sea Around Us Project will soon release a study showing the global cost of marine protected areas (MPAs) to be an estimated $1 billion.

softcoral.001.tiff

What's a marine protected area got to do? Do we need to make the oceans sexier to get money for them? Maybe some softcoral porn will do the trick.

Before: SoftCoral.jpg

After:
CoralPA.jpg

I hate to call into question the national or global fiscal priorities, but the global ecosystem provides us with an estimated $33 trillion worth of value annually and we're throwing $6 billion at it in return (and $1 billion to MPAs)?

Comments

#1

it looks like a sexy, sexy burn victim

Posted by: user | November 26, 2007 7:20 AM

#2

There is an unclosed 'b' or 'strong' tag in this entry. It is making everything below it bold face.

Posted by: Milan | November 26, 2007 7:22 AM

#3

Unclosed bold is the new sexy.

Posted by: Ron Jeremy | November 26, 2007 7:27 AM

#4

Bold is sexy. Timid is not.

I'll never think of coral....the same way again...

Posted by: Coturnix | November 26, 2007 9:19 AM

#5

I am in complete agreement. How oh how do we make MPAs more seductive?? Even jellyfish are sexier than MPAs. Perhaps we need a Pamela equivalent for the marine conservation movement. Jennifer- it's a toss up between you and my screen saver..

Posted by: scs | November 26, 2007 11:04 AM

#6

I propose an ocean tax on sex and porn. We could turn our vices into virtues. That could even be a campaign slogan. Now we just need a candidate willing to come out in support of environmentally conscious masturbation.

Posted by: Kevin | November 26, 2007 5:41 PM

#7

I am surprised that no commenter mentioned the hard coral yet...

Posted by: Coturnix | November 26, 2007 6:20 PM

#8

Wow...yeah, just wow.

Posted by: ARU | November 26, 2007 7:59 PM

#9

I made an off the wall comment earlier, but I do recognize how misplaced our priorities are. Your financial comparisons are a sad commentary on the state of the world. Unfortunately, I don't see that changing anytime in the immediate future.

Posted by: Kevin | November 26, 2007 10:33 PM

#10

And note: just because we are having fun in the comments does not mean we did not understand the real message of your post.

Posted by: Coturnix | November 27, 2007 9:28 AM

#11

I think the comparison between expenditures on sex vs. marine protection is quite a stretch, myself. But Pamela Lee Coral is a nice reminder of our whack priorities...

Posted by: Jennifer L. Jacquet | November 27, 2007 12:07 PM

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