Each year, we grind up one-third of all ocean-caught fish to feed industrially raised pigs, chickens, and farmed fish. That’s 30 million tonnes of fish turned into fishmeal and oil. What a waste.
So tomorrow at the Science Bloggers conference in North Carolina, Shifting Baselines will launch and distribute the first ‘Eat Like a Pig’ seafood wallet cards.
Now in production: The ‘Eat Like a Pig’ seafood wallet card (front/back).
While I have written extensively about why consumers alone cannot save our fish, I hope this card can raise awareness (to the inexpensive tune of $20 for 1000 cards) about a simple message: we’re wasting tasty fish on animals like fish, chickens, and pigs.
When is the last time you saw a pig fishing?
Never. But the industrial food production says that plumping pigs as quickly as possible is best for business, and that means fat and protein, which is why 30 million tonnes of tasty fish like sardines, anchovies, and herring are reduced into fishmeal every year.
But what’s best for sustaining global fisheries? As we have seen with anchovies in Peru, we can take fewer fish from the sea and still generate the same revenue if humans, not animals, eat the types of fish listed on the ‘Eat Like a Pig’ seafood wallet card.
Reduce waste. Reduce overfishing. Turn fishmeal into a meal of fish. And ‘Eat Like a Pig’!
Peer-reviewed research in the journal Marine Policy (co-authored by Daniel Pauly): The Rise of Consumer Awareness Campaigns in an Era of Collapsing Fisheries and Trade Secrets: Renaming and Mislabeling of Seafood.
The Sea Around Us Project’s report On the Multiple Uses of Forage Fish.
Stay tuned for more on fishmeal at Shifting Baselines as this project continues to grow…
p.s. Thanks to Sherman Lai and Chad Wilkinson of the UBC Fisheries Centre for their artistry!