Shifting Baselines : From Randy Olson: The Skillful Publicizing of "Expelled"

The Shifting Baselines Blog

Jennifer Jacquet is a Ph.D. candidate with the Sea Around Us Project at the UBC Fisheries Centre. She works closely with Dr. Daniel Pauly, who coined the term Shifting Baselines, the syndrome on which this blog focuses.
Josh Donlan is a conservation scientist and a Visting Fellow at Cornell University. He often hides out in the backcountry of the Teton Mountains, pondering bygone giant beavers and ground sloths. He also is also the founder and Director of Advanced Conservation Strategies and has a habit of restoring remote islands.

Scientist turned filmmaker Randy Olson, founder of the Shifting Baselines Ocean Media Project is also a blog contributor.

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New Projects & Publications

November 2008 Jennifer Jacquet is lead author of the study In hot soup: sharks captured in Ecuador's waters published in Environmental Sciences.

November 27, 2008: Jennifer Jacquet gives the talk "Why Consumers Alone Can't Save Our Fish" at 1pm at Simon Fraser University in Vancouver, B.C.

August 2008: Josh Donlan is co-author on a new paper titled Integrating invasive mammal eradications and biodiversity offsets for fisheries bycatch: conservation opportunities and challenges for seabirds and sea turtles published in Biological Invasions.

August 2008: Jennifer Jacquet is co-author on a new paper titled Funding Priorities: Big Barriers to Small-Scale Fisheries published in Conservation Biology.

August 2008: Josh Donlan is an author on a new paper in Journal of Applied Ecology titled Diversity, invasive species, and extinctions in insular ecosystems.

July 26, 2008: Randy Olson's film Sizzle premieres on the East Coast at the Woods Hole Film Festival in MA.

July 24, 2008: Josh Donlan gives a talk on biodiversity offsets to The Alcoa Foundation and the Alcao Intalco Aluminum Plant in Bellingham, Washington.

July 22, 2008: Jennifer Jacquet gives the talk "A Way Forward in a Sea of Market Based Initiatives to Save Wild Fish" at the Scripps Institution of Oceanography in La Jolla, CA.

July 19, 2008: Randy Olson's film Sizzle premieres on the West Coast at Outfest in Hollywood, CA.

July 17, 2008: Jennifer Jacquet gives the talk "In Hot Soup: Shark's Captured in Ecuador's Waters" at the Society for Conservation Biology Annual Meeting in Chattanooga, TN.

July 9, 2008: Jennifer Jacquet gives the talk "Flawed Data, Reef Fisheries, And Food Security: A Close Inspection Of Marine Fisheries Catches in Mozambique, Tanzania, Fiji, And The Solomon Islands" at the 11th International Coral Reef Symposium in Ft. Lauderdale, FL.

June/July 2008: Josh Donlan attends training for his Kinship Conservation Fellowship in Bellingham, WA.

May 2008: Josh Donlan is an author on a new paper in Ambio titled High impact Conservation: Invasive Mammal Eradications from the Islands of Western Mexico.

May 15, 2008: Jennifer Jacquet reviews Bottomfeeder: How to Eat Ethically in a World of Vanishing Seafood at the Tyee.

April 2008: Trade Secrets: Renaming and Mislabeling of Seafood by Jennifer Jacquet and Daniel Pauly is published in Marine Policy.

April 2008: Randy Olson and the Puget Sound Partnership release the flash video Shifting Baselines in the Sound:.

Mar. 2008: Dr. Josh Donlan joins the Shifting Baselines blog.

Jan. 2008 Jennifer Jacquet launches the Eat Like a Pig Seafood Wallet Card

Online Resources and Blogs

« Shifting Baselines In Your Backyard | Main | Why Did The Moose Cross The Road? »

From Randy Olson: The Skillful Publicizing of "Expelled"

Category: Communicating
Posted on: March 12, 2008 7:55 AM, by Jennifer L. Jacquet

Q1: How do you skillfully publicize a mediocre movie?

Create a good story around it.

Q2: What lies at the heart of a good story?

A good source of tension or conflict.

Q3: Are preview screenings of a mediocre movie a good source of tension or conflict?

No.

Q4: Are preview screenings where you have to sign non-disclosure agreements a good source of tension or conflict?

Yes. Very good.

Q5: Would The New York Times be likely to cover preview screenings of a mediocre movie?

Only if the screenings had non-disclosure agreements required.

Q6: Does the evolution community take the bait every time when it comes to
intelligent design?

10stein.enlarge.jpg

The producers of this mediocre movie must be heartbroken by what The NY Times is saying.

Find more posts in: Politics

Comments

This is your second post in a row about something that I have a pre-written scheduled entry upcoming about. I suppose it isn't too uncanny, as we probably read similar news sources.

Posted by: Milan | March 12, 2008 8:56 AM

This might interest some people:

You are invited to a FREE PRIVATE SCREENING of Ben Stein's upcoming, history-making film, Expelled: No Intelligence Allowed (Opening in theaters April 2008). ....

The private screening details are as follows:
Date: Tuesday, March 18, 2008
Time: 7:00PM
Location: AMC Lowes Streets of Woodfield 20, 601 N.
Martingale Rd., Suite 185, Schaumburg, IL 60173 RSVP: http://rsvp.getexpelled.com/events/special/expelled

http://onegreatcityblog.blogspot.com/2008/03/private-screening.html

Glen D http://tinyurl.com/2kxyc7

Posted by: Glen Davidson | March 12, 2008 6:11 PM