Say hello to delecata, a high grade specially filleted piece of North American farmed catfish. This new name was created with hopes of boosting the profile and profits of a struggling industry. In The New York Times Magazine, Paul Greenberg tells the story of U.S. southern fish farmers competing in a global marketplace and a catfish by any other name.

You can put lipstick on a catfish but it's still a catfish. A new name, though? That's another matter...







Comments
Sounds good to me. Farm raised catfish are highly sustainable, and make for a really good lobster substitute in a lot of dishes. Not to mention being delectable on their own. I'll take mine blackened please.
Posted by: Nathan | October 17, 2008 6:37 AM
If you don't care for catfish you can always eat basa. (chuckle)
Posted by: Jim Thomerson | October 21, 2008 12:13 PM
For the emerging market in eastasia, you should market them as fishcat.
Posted by: eddie | October 21, 2008 1:59 PM
This is all very interesting but I, for one, would prefer fewer pictures of fish and more pictures of Jennifer.
Posted by: Thehaymarketbomber | November 4, 2008 12:12 PM
Yes Thats is a good idea. Thanks a lot
Posted by: sex | February 13, 2009 8:02 AM
My granddaughter was watching a cooking show and wanted to see a picture of a real catfish. Thank you for the site. Jennifer is very beautiful, but I am glad for the Catfish picture. Men will be men. Thank you
Posted by: Nana Nancy | June 9, 2009 11:08 AM