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	<title>Shifting Baselines &#187; Randy Olson</title>
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	<link>http://scienceblogs.com/shiftingbaselines</link>
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		<title>Baby You Can Have What Invert You Like&#8230;</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/12/21/baby-you-can-have-what-invert/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/12/21/baby-you-can-have-what-invert/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 00:35:50 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/12/21/baby-you-can-have-what-invert/</guid>
		<description><![CDATA[When Oppenheimer watched the atomic bomb go off he felt he had played a part in the destruction of humanity. I know the feeling. Last week I got a nice email from a group of graduate students in marine ecology at Northeastern University who apparently are losing their minds as badly as I did in&#8230;]]></description>
				<content:encoded><![CDATA[<p>When Oppenheimer watched the atomic bomb go off he felt he had played a part in the destruction of humanity. I know the feeling.</p>
<p>Last week I got a nice email from a group of graduate students in marine ecology at Northeastern University who apparently are losing their minds as badly as I did in the early 90s. They sent me links to these two videos which they said were inspired by my early Prairie Starfish videos (particularly <a href="http://www.youtube.com/watch?v=Nd7o6ytz_LM">Barnacles Tell No Lies</a> I&#8217;m guessing).  But these folks have taken it to &#8220;a ho nuva leva.&#8221; They&#8217;ve figured out ways to rap about everything from trochophores to veligers, tell slug haters to be quiet, and extoll the virtues of forming a brown body when times are rough (if you&#8217;re a bryozoan).  And they also explain how to Drop your Box on the Rocks.</p>
<p>I give their work an &#8220;FA&#8221; (Frickin&#8217; Awesome).</p>
<p>Clearly the time is coming for an Invertebrate Film Festival, with a special prize for Best Tardigrade Short.</p>
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		<slash:comments>21</slash:comments>
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		<title>Jellyfish and Bacteria</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/12/21/jellyfish-and-bacteria/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/12/21/jellyfish-and-bacteria/#comments</comments>
		<pubDate>Sun, 21 Dec 2008 00:26:53 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Losing Track]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/12/21/jellyfish-and-bacteria/</guid>
		<description><![CDATA[&#8230;That&#8217;s what you get when the ocean is infer-e-yah. We sang about it six years ago. In 2002 we made a Flash video in which we said, &#8220;A new term for the new millennium:  Jellyfish blooms.&#8221; And now our dire predictions appear to be coming true, around the world. They&#8217;ll sting your knees, and cause&#8230;]]></description>
				<content:encoded><![CDATA[<p><b>&#8230;That&#8217;s what you get when the ocean is infer-e-yah.</b></p>
<p>We sang about it six years ago.  In 2002 we made a <a href="<br />
http://www.shiftingbaselines.org/slideshow/index.html">Flash video</a> in which we said, &#8220;A new term for the new millennium:  Jellyfish blooms.&#8221; And now our dire predictions appear to be <a href="http://www.ens-newswire.com/ens/dec2008/2008-12-16-01.asp">coming true, around the world</a>.</p>
<p class="center"><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-e116d4d360d22136d2fcb59a831a5d1e-jellies.png" alt="i-e116d4d360d22136d2fcb59a831a5d1e-jellies.png" /></p>
<p class="center"><i>They&#8217;ll sting your knees, and cause disease.</i></p>
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		<slash:comments>4</slash:comments>
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		<title>Are the Moray Eels of Bonaire Really Dying?</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/12/09/are-the-moray-eels-of-bonaire/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/12/09/are-the-moray-eels-of-bonaire/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 10:12:59 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Losing Track]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/12/09/are-the-moray-eels-of-bonaire/</guid>
		<description><![CDATA[This is rather distressing. It doesn&#8217;t sound like there has been any sort of major, published, peer-reviewed, quantitative documentation of this yet. But that said, something is not right when so many sport divers not only count dozens of dead or dying eels (the diver on this blog itemized in detail 50 encounters with dead&#8230;]]></description>
				<content:encoded><![CDATA[<p>This is rather distressing.  It doesn&#8217;t sound like there has been any sort of major, published, peer-reviewed, quantitative documentation of this yet.   But that said, something is not right when so many sport divers not only count dozens of dead or dying eels (<a href="http://www.scubaboard.com/forums/abc-islands/257290-bonaire-eels-dying.html">the diver on this blog itemized in detail 50 encounters with dead eels</a>), but even post video footage of one writhing in what looks to be the death throes.</p>
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<p>In all the thousands of hours I&#8217;ve logged diving on Caribbean coral reefs I&#8217;ve never once seen a dead or dying eel.  It&#8217;s a rather disturbing mystery for now.</p>
<p class="center"><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-e9f7bc8c8fd1836859073b55a77bd1a4-eel.jpg" alt="i-e9f7bc8c8fd1836859073b55a77bd1a4-eel.jpg" /></p>
<p><i>
<p class="center">Did we do something to the moray eels of Bonaire?</p>
<p></i></p>
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		<slash:comments>16</slash:comments>
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		<title>Two People Who Understand the Power of Television in America</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/12/01/two-people-who-understand-the/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/12/01/two-people-who-understand-the/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 08:06:06 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/12/01/two-people-who-understand-the/</guid>
		<description><![CDATA[This is how it&#8217;s done in this country.]]></description>
				<content:encoded><![CDATA[<p>This is how it&#8217;s done in this country.</p>
<p class="center"><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-9d87aab837988425fcffebcdab872f38-pwag.001.jpg" alt="i-9d87aab837988425fcffebcdab872f38-pwag.001.jpg" /></p>
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		<slash:comments>10</slash:comments>
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		<title>&#8220;Sizzle&#8221; Panel Discussion: Revkin (NY Times), Oreskes (UCSD), Doney (WHOI), Olson</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/09/16/sizzle-panel-discussion-revkin/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/09/16/sizzle-panel-discussion-revkin/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 22:23:18 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/09/16/sizzle-panel-discussion-revkin/</guid>
		<description><![CDATA[On the morning after our east coast premiere of &#8220;Sizzle&#8221; at the Woods Hole Film Festival on July 26 we had a really good panel discussion which WGBH video taped and has just posted. Andy Revkin (of the NY Times) and Naomi Oreskes (star of &#8220;Sizzle&#8221;) are both excellent. Scott Doney doesn&#8217;t quite get enough&#8230;]]></description>
				<content:encoded><![CDATA[<p>On the morning after our east coast premiere of &#8220;Sizzle&#8221; at the Woods Hole Film Festival on July 26 we had a really good panel discussion which <a href="http://forum.wgbh.org/wgbh/forum.php?lecture_id=4138">WGBH video taped and has just posted</a>.  Andy Revkin (of the NY Times) and Naomi Oreskes (star of &#8220;Sizzle&#8221;) are both excellent.  Scott Doney doesn&#8217;t quite get enough time and I take too much, but aside from that, I&#8217;d encourage you to give it a listen (just play the audio like a podcast, there&#8217;s not much to watch).  At 1:04 is a wonderful moment for me &#8212; a member of the audience tells about the profound effect &#8220;Sizzle&#8221; had upon his 15 year old daughter.</p>
<p>Also, I just spent the weekend at Penn State where we had a &#8220;Sizzle&#8221; screening on Friday night that produced another great panel discussion which included Michael Mann, co-founder of <a href="http://www.realclimate.org/">realclimate.org</a>.  Whether you love the film (Variety) or hate it (Nature), you can&#8217;t deny it&#8217;s a catalyst for productive discussions like this panel from Woods Hole.</p>
<p><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-77c0b79765d1ae463ce5f0026d00cd0f-Olsonetal.png" alt="i-77c0b79765d1ae463ce5f0026d00cd0f-Olsonetal.png" /><br />
<i>From left: Andy Revkin (NY Times), Scott Doney (WHOI chemist), Naomi Oreskes (UCSD historian of science), Randy Olson (filmmaker)</i></p>
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		<slash:comments>2</slash:comments>
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		<title>JUNK RAFT Days Away from Hawaii!</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/08/22/junk-raft-days-away-from-hawai/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/08/22/junk-raft-days-away-from-hawai/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 16:52:13 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Ocean View]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/08/22/junk-raft-days-away-from-hawai/</guid>
		<description><![CDATA[Now it&#8217;s time to share the truth. Back in the first week of June the Junk Raft expedition faced some very dark days. When they were first towed out to the Channel Islands one of the pontoons broke apart, forcing them to stop and gather the plastic bottles that came loose. Then, a day later&#8230;]]></description>
				<content:encoded><![CDATA[<p>Now it&#8217;s time to share the truth.</p>
<p>Back in the first week of June the <a href="http://www.junkraft.com">Junk Raft expedition</a> faced some very dark days. When they were first towed out to the Channel Islands one of the pontoons broke apart, forcing them to stop and gather the plastic bottles that came loose. Then, a day later they discovered the lids of almost 1000 of the bottles were working themselves off, filling the bottles with water, causing the raft to slowly sink. When Anna Cummins took a repair crew out to San Nicholas Island she told me the raft was basically sinking and would have been done in a day or so.  How ominous of a start is that for a 2000 mile open ocean journey?</p>
<p>Yet they went to work, fixed all the leaky plastic bottles, re-rigged the sails and the two eco-mariners, Dr. Marcus Eriksen and Joel Paschal, bravely headed off. Personally, I was offering up my suggestions for them to consider curtailing the trip and simply never go offshore&#8211;instead just hug the coast down to Cabo.  Which is why I sit here on my couch while those guys are true environmental heros fully deserving of all the admiration they are about to receive.</p>
<p>It&#8217;s almost three months later and they basically kicked ass.  Once they caught the westward currents halfway down Baja it was literally smooth sailing. Not a single harrowing day.  No close calls.  Just sailing on the trade winds until last week when they had a wonderful meeting and <a href="http://news.bbc.co.uk/2/hi/americas/7568968.stm">dinner on the high seas with British row boater Roz Savage</a>.</p>
<p>They&#8217;re now set to arrive in Honolulu next Wednesday.  Truly amazing.  They will have a joint press conference the next week (early September) with Roz in which they will achieve their real goal which is to bring large scale attention to the work of the Algalita Marine Research Foundation addressing the shocking level of plastic trash clogging the oceans these days.  And it is shocking if you look at some of the short videos the guys have posted on <a href="http://www.junkraft.com">their Junk Raft blog</a>&#8211;they&#8217;ve conducted plankton tows, 1000 miles from land, and found them to be full of bits of plastic, and caught fish with guts full of plastic.  This is not the ocean of our grandparents. </p>
<p>Would you want to spend 3 months at sea on a floating pile of junk like this? Look at the brown lounge chair on the right side&#8211;bloody luxury!</p>
<p><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-8b6df7ef207165a578d979d1a4f5fc46-Junk At Sea.jpg" alt="i-8b6df7ef207165a578d979d1a4f5fc46-Junk At Sea.jpg" /></p>
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		<title>SIZZLE Reviews: Nature vs. Variety</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/07/29/sizzle-reviewsnature-vs-variet/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/07/29/sizzle-reviewsnature-vs-variet/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 10:17:11 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/07/29/sizzle-reviewsnature-vs-variet/</guid>
		<description><![CDATA[Here we have it now, pretty much formalized. We spotted the pattern last November in our first test screenings of non-science friends in Hollywood vs. scientist friends. As the Sizzle Tuesday reviews popped up, Chad Orzel noted it among the Science Bloggers. Then Chris Mooney identified the pattern and editorialized on it. Now we can&#8230;]]></description>
				<content:encoded><![CDATA[<p>Here we have it now, pretty much formalized.  We spotted the pattern last November in our first test screenings of non-science friends in Hollywood vs. scientist friends.  As the <a href=" http://scienceblogs.com/sizzle.php">Sizzle Tuesday</a> reviews popped up, <a href="http://scienceblogs.com/principles/2008/07/sizzle_no_such_thing_as_bad_pu.php<br />
">Chad Orzel</a> noted it among the Science Bloggers.  Then <a href=" http://scienceblogs.com/intersection/2008/07/in_reviewing_sizzle_can_scienc.php<br />
">Chris Mooney</a> identified the pattern and editorialized on it.  Now we can look at the reviews of the most authoritative voice in the science world, <a href="http://scienceblogs.com/shiftingbaselines/Naturereview.pdf">Nature</a>, versus the most authoritative voice in the entertainment world, <a href="http://www.variety.com/review/VE1117937839.html?categoryid=31&#038;cs=1">Variety</a>.  The divide is almost exactly the same.  The former says the &#8220;comedy falls flat,&#8221; the latter raves about the comedy and calls the movie &#8220;ingenious.&#8221;  This is not a fluke.  If you&#8217;re willing to look at both sides with an open mind, there are things to be learned here about the mass communication of science in today&#8217;s world.</p>
<p><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-6fe54544c1c09301f0988e64957513c1-Naturemag.png" alt="i-6fe54544c1c09301f0988e64957513c1-Naturemag.png" /><br />
<i>Nature vs. Variety: disappointment vs. applause</i></p>
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		<slash:comments>9</slash:comments>
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		<title>Tomorrow is SIZZLE TUESDAY</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/07/14/tomorrow-is-sizzle-tuesday/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/07/14/tomorrow-is-sizzle-tuesday/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 09:24:11 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/07/14/tomorrow-is-sizzle-tuesday/</guid>
		<description><![CDATA[We&#8217;re in the middle of the Outfest Gay and Lesbian Film Festival. I&#8217;ve been to four of their parties now. I have to say, these are the nicest, most supportive, most polite, most fun, most open, most down home, most un-pretentious filmmakers I have ever met in nearly 20 years of going to film festivals.&#8230;]]></description>
				<content:encoded><![CDATA[<p>We&#8217;re in the middle of the Outfest Gay and Lesbian Film Festival. I&#8217;ve been to four of their parties now.  I have to say, these are the nicest, most supportive, most polite, most fun, most open, most down home, most un-pretentious filmmakers I have ever met in nearly 20 years of going to film festivals.  I had no idea.  I&#8217;m thinking of all the posers and phonies I&#8217;ve sat and talked to at the probably 50 film festivals I&#8217;ve been to over the years.  All the full-of-themselves, dressed in black, name dropping, insecure, snotty vacuous filmmakers I&#8217;ve had to stand around and chat with at film festivals, and suddenly, this entire event is completely different.  And especially for me.  I&#8217;ve spent countless evenings at film festivals enduring blank stares as I try to explain that I used to be a scientist and now I&#8217;m a filmmaker, and I can read it in their eyes, &#8220;Euwww, you&#8217;re different.&#8221;  But with this group it is the exact opposite vibe &#8212; &#8220;Hey, that&#8217;s cool, you&#8217;re different.&#8221;  And it really shouldn&#8217;t come as any sort of surprise.  This is a festival that embraces things that are different, whether they are gay, lesbian, bisexual, or transgender.  Why not embrace trans-professional, too.</p>
<p>So in honor of their friendliness, we had to bring out own special guest to the Pool Party yesterday.  Can you spot him in the photo?</p>
<p><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-2f6bf5289e1bda65e8de84f599d52eff-PoolParty.JPG" alt="i-2f6bf5289e1bda65e8de84f599d52eff-PoolParty.JPG" /></p>
<p><i>OUTFEST POOL PARTY:  Can you spot the &#8220;Sizzle&#8221; cast member?</i></p>
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		<title>Google, Stupidity, and A Very Accurate Article</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/07/09/google-stupidity-and-a-very-ac/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/07/09/google-stupidity-and-a-very-ac/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 14:02:03 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/07/09/google-stupidity-and-a-very-ac/</guid>
		<description><![CDATA[The world has changed. Sometimes its hard to notice. This is what &#8220;shifting baselines&#8221; is about. And this is also what an excellent article this month&#8217;s Atlantic Monthly titled Is Google Making Us Stupid is about. Much more than just the idea of getting lazy and using Google to remember things for you, the article&#8230;]]></description>
				<content:encoded><![CDATA[<p>The world has changed. Sometimes its hard to notice. This is what &#8220;shifting baselines&#8221; is about. And this is also what an excellent article this month&#8217;s Atlantic Monthly titled <a href="http://www.theatlantic.com/doc/200807/google">Is Google Making Us Stupid</a> is about. Much more than just the idea of getting lazy and using Google to remember things for you, the article talks about the entire shift of ability to focus and experience deep emotions that has taken place. I love this article.</p>
<p>For over twenty years I have felt what this article has to say. Since way back in the eighties when <a href="http://en.wikipedia.org/wiki/Beavis_and_Butt-Head">Beavis and Butthead</a> introduced a new way of maintaining constant, shallow laughter that never has any depth to it. Since average citizens began learning how to speak directly and calmly to the television cameras on the same day that their loved one was murdered (you see it every day here in L.A., its incredible how composed people are these days speaking to cameras), since surfers learned how to have one of their own drown and instead of going home in shock and grief, they end up just keeping on surfing, saying amongst themselves, &#8220;he would have wanted us to do this&#8221; (as happened in January of this year).</p>
<p>Technology has changed us. The article talks about this. About how the advent of books and printing changed storytelling and even the depth of emotion. It&#8217;s not clear if this is a good or bad thing. For all the bad ways that books changed society there are as many or more great ways they improved society. The same may be true of the current shallowing.</p>
<p>Today people talk about some novelist being a &#8220;classic storyteller,&#8221; but that&#8217;s a joke. Classic storytelling doesn&#8217;t work in today&#8217;s shortened attention span society. As the article says, we are &#8220;pancaking&#8221; &#8211; developing wider, shallower interests. And this is the focus of the very profound Flash piece called <a href="http://en.wikipedia.org/wiki/EPIC_2014">EPIC 2014</a> from a few years ago. And it is the message of what I still think is the greatest movie civilization has ever produced&#8230;<a href="http://en.wikipedia.org/wiki/Idiocracy">Idiocracy</a>.</p>
<p><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-1d318b63b0621660aa6e9e27425afa7c-morans.jpg" alt="i-1d318b63b0621660aa6e9e27425afa7c-morans.jpg" /><br />
<i>Who you callin&#8217; stoopid.</i></p>
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		<title>One Week Until SIZZLE TUESDAY, July 15</title>
		<link>http://scienceblogs.com/shiftingbaselines/2008/07/07/one-week-until-sizzle-tuesday/</link>
		<comments>http://scienceblogs.com/shiftingbaselines/2008/07/07/one-week-until-sizzle-tuesday/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 03:30:05 +0000</pubDate>
		<dc:creator>Randy Olson</dc:creator>
				<category><![CDATA[Communicating]]></category>

		<guid isPermaLink="false">http://scienceblogs.com/shiftingbaselines/2008/07/07/one-week-until-sizzle-tuesday/</guid>
		<description><![CDATA[As far as anyone that I&#8217;ve spoken with in Hollywood knows, this has never been done before. No one has ever organized 50 bloggers to post their reviews of a small movie all on the same day, which is what will happen next Tuesday, July 15, for my new film Sizzle. Turns out it&#8217;s an&#8230;]]></description>
				<content:encoded><![CDATA[<p>As far as anyone that I&#8217;ve spoken with in Hollywood knows, this has never been done before.  No one has ever organized 50 bloggers to post their reviews of a small movie all on the same day, which is what will happen next Tuesday, July 15, for my new film <a href="http://www.sizzlethemovie.com">Sizzle</a>.  Turns out it&#8217;s an interesting idea.  The reason it&#8217;s so interesting: Independent film distribution is in absolute chaos.  I&#8217;ve been hearing this for the past year, but last month it came to a head when Mark Gill, the former president of Miramax, gave <a href="http://www.indiewire.com/biz/2008/06/irst_person_fil.html">a very important speech</a> at the L.A. Film Festival titled, &#8220;Yes, the Sky Really is Falling.&#8221;</p>
<p>The title sort of says it all.  One blog that posted it registered over 100,000 views in the first few days, and all of the filmmaking blogs were on fire with discussion of his speech.  Basically lots of independent film companies have shut their doors, and several of the studios have resorbed their independent branches.  It&#8217;s a grim time. I can see the difference in activity just in the two years since we went to Tribeca with &#8220;Flock of Dodos&#8221; and negotiated with all the distributors.</p>
<p>There are many shocking stories of films under-performing.  One of the most stunning was the recent documentary about steroids, &#8220;Bigger, Stronger, Faster.&#8221;  Julie Janata, who was an executive producer of our &#8220;Flock of Dodos,&#8221; was an editor on the film.  She raved to me about it repeatedly over the past year, and her raves proved to be justified as it received sterling reviews&#8211;it currently has an incredible 54 positive reviews on <a href="http://www.rottentomatoes.com/">Rotten Tomatoes</a> and only ONE negative review.</p>
<p>And yet&#8230;they opened it at 26 theaters, it has made only $246,000.  I saw ads for it on television.  Those ads cost a lot.  They probably spent well over a million in prints and ads.  Somebody lost a lot of money on a movie with near perfect reviews.  It makes me think of people who submit NSF grants, receive all Excellents for their scores, and find out they get nothing because the budget for their program is too small.  &#8220;Congratulations, you win nothing!&#8221;</p>
<p>So everyone is panicked, no one knows how to market small films, and the number of movies being produced continues to skyrocket&#8211;Sundance had over 5000 submissions this year.  How do you call attention to a small film in such a chaotic situation?</p>
<p>Unifying 50 bloggers to post their reviews all on the same day is our idea.  We&#8217;ll see how it works.  Tune in next Tuesday, July 15, as Science Blogs helps to sponsor SIZZLE TUESDAY.  The range of reviews is going to be interesting.  I already took one solid beating for the movie back in January when I played it for a group of senior scientists at the Society for Integrative and Comparative Biology annual meeting.  They hate, hate, hated it.  Lots of reasons why.  Some we addressed in the subsequent months of editing, some we didn&#8217;t (hey, they&#8217;re old folks, they&#8217;re not going to get everything).  And at the same time, last week we got accepted to the Chicago Reeling Gay and Lesbian Film Festival!  Who knew I was a gay filmmaker (don&#8217;t answer that).  So we&#8217;re doing fine reaching the gay audience.  The question is what the science crowd will have to say.  Yeeks.</p>
<p class="center"><img src="http://scienceblogs.com/shiftingbaselines/wp-content/blogs.dir/425/files/2012/04/i-8fadf9168af36faf45344f6b37b8d1bd-sizzle_medrect.jpg" alt="i-8fadf9168af36faf45344f6b37b8d1bd-sizzle_medrect.jpg" /></p>
<p class="center"><i>SOMETHING NEW:  50 blog reviews, 35 from ScienceBloggers</i></p>
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