The Scientist is currently sponsoring an online discussion about framing and new directions in science communication. The web feature is in advance of an article I am contributing to the magazine, co-authored with Dietram Scheufele, a colleague at the University of Wisconsin. So far, more than 40 comments have been posted. There is also a reader survey at the site.
Regarding The Scientist discussion, Mary Miller has more to add in a post at her blog The Accidental Scientist.