first responder

You have noticed, no doubt, that the latest and most common banner ads on Scienceblogs are for Americanchemistry.com, a blogospheric entity representing a handful of Chemistry special interest organizations. ("Without chemicals, life itself would be impossible." and all that.) Which is fine, who cares? But what I want to draw your attention to is the ubiquitous use of the imagery of first responders in those ads. The message is obvious: Without chemicals, first responding itself would be impossible" which equals "Without the American Chemistry Industry, Osama bin Laden will eat your next…