But this made me laugh.
From the New York Times, a Conan O’Brien skit on the absurdity of college mascots led NBC to cover its butt:
At the end of the skit, in a line Mr. O’Brien insists was ad-libbed, he mentioned that the voyeur (actually Mark Pender, a member of the show’s band) was watching www.hornymanatee.com. There was only one problem: as of the taping of that show, which concluded at 6:30 p.m., no such site existed. Which presented an immediate quandary for NBC: If a viewer were somehow to acquire the license to use that Internet domain name, then put something inappropriate on the site, the network could potentially be held liable for appearing to promote it.
In explaining to the audience the next night what he and his writers had done, Mr. O’Brien marveled, “For $159, NBC, the network that brought you ‘Meet the Press,’ Milton Berle and the nation’s first commercial television station became the proud owner of www.hornymanatee.com.”