A new daily alternative medicine show is about to be launched on the Healthy Living Channel.
The Healthy Living Channel announced today it is adding to its line-up the widely popular “Nutritional Living with Dr. Ward Bond,” a half-hour daily television series dedicated to nutrition, herbal medicine and alternative therapies designed for viewers seeking healthier lives.
“Nutritional Living with Dr. Ward Bond” airs weekdays at noon ET on the Healthy Living Channel, which is distributed through satellite and cable TV in the United States.
When it comes to where I’d turn for information on nutritional sciences and healthy living, I tend to think of well-spoken and established medical scientists like Dr Walter Willett from the Harvard School of Public Health.
So, what does Dr Bond offer in comparison?
Dr. Bond, a prominent American authority on alternative medicines, is widely known for his writings, lectures and TV and radio appearances. He holds a doctorate degree in Holistic Nutrition from Clayton College of Natural Health and has formulated many widely recognized products for the natural supplement industry.
Great. Clayton College is widely regarded as a diploma mill lacking sufficient accreditation standards. From Quackwatch:
Clayton states that it is accredited by the American Association of Drugless Practitioners and the American Naturopathic Medical Accreditation Board. However, these are not recognized by the U.S. Secretary of Education, which means that “accreditation” by them is meaningless.
Dr Bond’s website is quite interesting, full of the typical testimonials and essays that lack any references to the scientific literature. He will provide individual nutritional consultations by telephone at $60/30 min or $100/hr, but he will pray for you for free.
But where logic evades me is when I see media outlets giving time and greater exposure to people least qualified to disseminate fact-based health recommendations.
Being a media personality in academia is quite rare and often stands at odds with promotion and tenure, with CNN’s Dr Sanjay Gupta standing as one exception to be emulated. I would welcome a time when the academic scientific community cultivates its best communicators who also possess well-documented research and patient care credentials to offset the questionable claims made by those less-qualified individuals…and with far broader media reach.